Convenience Stores

Product: Stroh Brewery Co. Old Milwaukee beer
Number of displays: 2,500
P-O-P companies: River Graphics (design), Detroit; Westcott Paper Products (easel and dangler printing), Detroit; Gaylord Printing (sell sheet printing), Detroit
Distribution: Grocery stores, c-stores
Introduction: April 1994
Duration: Temporary
Construction: Board stock (easels), styrene (danglers)

Product: Meat snacks
Number of displays: 2,500
P-O-P company: Great Plains Packaging, Hastings, Neb.
Distribution: Drug stores, supermarkets and convenience stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated
An O'Brien spokesman says retailers will probably use the snack display for up to eight weeks.

Product: Michelob Golden Draft beer
P-O-P company: The Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Convenience stores and grocery stores
Introduction: June 1993
Duration: Permanent
Construction: Plastic and fiberboard; blow-molded base
Michelob Golden Draft's convenience store endcap holds 40 to 70 cases of beer. It was designed to raise the product off the floor and to upgrade the brand's image at retail.

Product: Miller Genuine Draft Light beer
Number of displays: 8,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, c-stores and grocery stores
Introduction: January 1993
Duration: Permanent
Construction: Flame-retardant polycarbonate (light box, backboard); electronics (power supply); silkscreening (light box); neon glass (neon tubes)
In designing the neon unit, Miller had three goals: keep the cost reasonable, the brand recognition strong and the thematic imagery flexible.

Product: Quaker Oats Co. Gatorade sports drink
Number of displays: 15,000
P-O-P company: Pride Container Corp., Chicago
Distribution: Convenience stores and gas stations
Introduction: May 1993
Duration: Semi-permanent
Construction: Corrugated with 12-point, four-color process litho
Quaker Oats is hoping its Michael Jordan standee will lead to slam-dunk sales of its Gatorade sports drink.

Product: Dr Pepper
Number of displays: Approximately 2,000
P-O-P companies: Merchandising Resources Inc., (design and manufacture), Norcross, Ga.; Cavalier Corp., (refrigeration system and assembly), Chattanooga, Tenn.
Distribution: Convenience stores, gas stations and nontraditional accounts
Introduction: October 1992
Duration: Permanent
Construction: Injection-molded plastic (lid and tub); polyurethane insulation; polystyrene wrap (graphics); galvanized steel (sides)

Product: Great American tube nuts & candies
Number of displays: 12,000
P-O-P company: Nashville Display, Nashville, Tenn.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: January 1993
Duration: Permanent
Construction: Vacuum-formed plastic (header), steel tubing and wire (shelves and stand)
A spinner rack for Tom's Foods' Great American nuts and candies holds a lot of product in a compact space and provides the option of using three or four shelves.

Product: Tri-State Megabucks
Number of displays: 350
P-O-P companies: Copperfield Promotions, Palm Harbour, Fla.; and Octagon Industries Inc., Ontario, Canada
Distribution: Convenience stores, gas stations
Introduction: March 1993
Duration: Permanent
Construction: Styrene
The new lottery sign is lighter and more useable, since it attaches to a window with suction cups. An earlier version had to be hung from the ceiling with chains.

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Product: Kid's Pack Goldfish crackers
P-O-P company: Stone Container Corp., Richmond, Va.
Distribution: Independent grocery stores and c-stores
Introduction: February 1993
Duration: Temporary
Construction: Corrugated
An aquarium-like dump bin is home to 100 Goldfish in appropriately shaped packaging.