Convenience Stores

Product: Goodmark Foods Inc. Pemmican Beef Jerky
Number of displays: 2,500 floor; 7,500 counter
P-O-P company: American Display Co. (floor); Chesapeake Display and Packaging (counter)
Distribution: Convenience stores and supermarkets
Introduction: June 1991
Duration: Permanent
Construction: Corrugate
Reformulation, repackaging led to new Pemmican Beef Jerky displays.

Advertiser: Lorillard Tobacco Co., New York
Producer: Display Masters, Long Island City, NY
Objective: To generate increased traffic at convenience stores and sales at the pump. The injection molded frame is held in place with double stick strips and features five- and six-color litho printed plastic panels that are weatherproof and interchangeable.