Convenience Stores

Product: Captiva sports drink
Number of displays: 1,000
P-O-P company: Glacier Cooler Co., East Sound, Wash.
Distribution: Dairy Mart convenience stores in 11 states
Introduction: June 1994
Duration: Permanent
Construction: Plastic; silkscreened graphics
Dairy Mart store managers assemble the unit by snapping all the pieces together. Even the wheels snap into place. No screws or tools are required.

Product: Snapple beverages
Number of displays: 2,000
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets, convenience stores, mass merchants
Introduction: January 1994
Duration: Permanent
Construction: High-impact polystyrene (base, shelves and poles); injection-molded PETG plastic with multicolor silkscreening (side wrap); silkscreened, vacuum-formed plastic (bottle top)

Product: Henry Weinhard's Private Reserve and Private Reserve Dark beers
P-O-P company: 206 Marketing, Portland, Ore.
Distribution: Supermarkets and convenience stores
Introduction: May 1994
Duration: Permanent
Construction: Metal wire (rack); canvas (headers and side panels)
The Big Hank display rack, showcasing new 22-ounce bottles of Henry Weinhard's Private Reserve brews, reminds consumers of Weinhard's pioneer heritage of quality and style.

Product: Hershey Nuggets
Number of displays: 75,000
P-O-P companies: Mid-Atlantic Packaging, Montgomeryville, Pa.
Distribution: Supermarkets, drug stores, mass merchants and convenience stores
Introduction: August 1994
Duration: Temporary
Construction: Corrugated with four-color-process litho header
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Product: American Home Food Products Sesame Street canned and microwave pasta
Number of displays: 1,000
P-O-P companies: Focus Marketing Inc. (design), East Norwalk, Conn.; Manufactured Corrugated Box Co. (manufacture), Maspeth, N.Y.
Distribution: Supermarkets, convenience stores, drug stores, warehouse clubs and mass merchants
Introduction: June 1994
Duration: Semipermanent
Construction: Multicolor corrugated

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

Product: Stroh Brewery Co. Old Milwaukee beer
Number of displays: 2,500
P-O-P companies: River Graphics (design), Detroit; Westcott Paper Products (easel and dangler printing), Detroit; Gaylord Printing (sell sheet printing), Detroit
Distribution: Grocery stores, c-stores
Introduction: April 1994
Duration: Temporary
Construction: Board stock (easels), styrene (danglers)