Walmart Connect is the conduit for all brand advertising on Walmart-owned and external sites, as well as for brand placements during live streaming through Walmart Live.
Firstmovr's Chris Perry looks at the latest BevAlc outlook and growth forecast while diving into how e-commerce requires intentional design of levers around omnichannel category management growth objectives to drive meaningful incrementality.
Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.
The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.
Goodway Group and the Path to Purchase Institute aimed to better understand and unpack the perception of retail media networks across the ecosystem’s key players: brands, retailers and agency partners, writes Goodway Group's Angela Myers.
This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.
Loyalty programs are the lifeblood of retail media networks (RMNs), providing valuable shopper data that enables deep personalization and customization, writes CVS Media Exchange's Pamela Young.
