Collaboration

The Independent Grocers Alliance has entered into a marketing agreement with Ideal by Design House to provide an on- and off-platform network.

Petco doubles down on the retail partnership by expanding its presence inside the Canadian lifestyle retailer’s stores.

As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.

Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using AI.

VTech is sponsoring an expanded program with TerraCycle encouraging consumers to discard broken electronic toys at drop-off locations or via shipment.

Created in partnership with LiveRamp, the clean room will keep data private and provide aggregated insights into ad performance.

The supermarket operator completed an enterprise rollout of Afresh Technologies’ predictive ordering and inventory management platform in January.

CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. 

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

Criteo and Magnite have forged a preferred relationship to enable Criteo’s global retailer partners to leverage CTV through Magnite.