Collaboration

P2PI's fourth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. Enter by Friday, July 26.

Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey.

The collaboration enables brands to send shoppers mobile deals, separate from the retailer's loyalty program, via email by scanning a code at-shelf.

By 2026, more store associates will be able to manage pricing, inventory, order fulfillment and customer interactions using a mobile device.

The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns.

Harps Food Stores is rolling out digital displays to 145 stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma.

More than 9,000 stores across North America and Europe to join app.

Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites.

A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes.

A limited-time Compassion Store in New York rewarded small acts of compassion with free items, while pop-ups at select Walmart stores are available through June.