Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.
Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.
Consumers will see curated content and editorial advice from CNET experts across Best Buy channels, and advertisers will be able to share ad spaces across both partners' assets.
The companies will explore sustainable and cost-efficient smart packaging solutions made from recyclable paper to reduce waste and enhance supply chain efficiency.