Business Intelligence (BI)

What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.

P2PI chats with Co-op's Dean Harris on the retailer’s unique market position in the U.K., plans for the future and more

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes.

Dollar General Media Network has partnered with Criteo to support its onsite sponsored ad offerings and eventually extend access to newer ad formats later this year.

At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.

Here's how CPG brands can maximize retail media budgets for sales impact and sustainable growth.

The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data.

P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.