Beverages

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

A dedicated retail space has launched in about 1,000 U.S. stores.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

The former Pentaleap executive joins the company as its retail media platform expands across grocery and convenience.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

The Kentucky-based spirits supplier will use the platform to plan, order, track and measure POS activity across its portfolio of brands.

Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s.

Tapping into the functional beverage trend, Sprouts Farmers Market used its evergreen Forager Finds platform to spotlight its exclusive partnership with all-natural, protein-infused soda brand Proda.

The exclusive flavor debuted earlier this year as the brand sought to strengthen its relationship with the convenience store chain.

Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes.