Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools. Clearly Canadian Launches Ad Campaign Starring Shania Twain The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores. P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. Target, Hershey Among Brands Embracing Sustainable Packaging Innovations Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends. Inside Lipton's First Major Brand Refresh in a Decade President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates. Viral TikTok Trend Inspires New Sprite Drink, Campaign Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding. P-O-P Spotlight: More Unlikely Collaborations at Retail We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. Danone Scales Breakfast Event to Multiple Retailers The manufacturer explains how it drove growth for its brands through various omnichannel tactics. Coca-Cola Launches 'Sprite Squad' to Engage Gen Z The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests. SodaStream 'Triple Quality Controlled' Display Rack 1 2 3 4 5 Next Last
