Automotive

Mirro Products Co.
Uniroyal Tire
Comments: To provide an attention grabbing promotional vehicle, this display was designed to illustrate how the company's tires prevent flats. A puncture mechanism was designed to replicate what happens when driving over a nail. When the lever arm is depressed, it forces a hardened masonry nail through the tire casing. The sealant present inside the tire clings to the nail. When the nail is withdrawn, the sealant seals the puncture. To date, displays have been sent to 700 stores, 200 more than initially anticipated.

Product: Lawn mower parts and accessories
Number of displays: 2,500
P-O-P company: Packaging Concepts Ltd., Smithfield, R.I.
Distribution: Briggs & Stratton dealers and other lawn mower centers
Introduction: May 1999
Duration: Permanent
Construction: Particleboard, slatwall, steel and acrylic
Display set-up: Retail staff
Briggs & Stratton "Engine Centers" bring lawn mower parts out of the back room and onto the sales floor.

Client: Kelly Springfield, Akron, Ohio
Products Promoted: Kelly Springfield radial tires
Objective: Using catchy slogans and comparing Kelly radials to the toughness of the sport of football, which gives consumers a sense of ruggedness with their purchase of this product.
Introduction: July 1999
Construction/Materials: 8 mil poly banners, 18-point C2S posters and danglers
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: Audi of America, Auburn Hills, Mich.
Producer: DCI Marketing, Milwaukee
Marketing Objective: To create an interactive, easy-to-use information center encased in a high-tech unit that would invite customer participation. The center needed to be easily updatable and versatile enough to fit a variety of dealership configurations.

Client: AudioVox Corp., Hauppauge, N.Y.
Products Promoted: Car/truck stereos
Objective: The display conveys that the "Heavy Duty" car/truck stereos are the most dependable and strongest on the market.
Introduction: February 1998
Construction/Materials: Melamine, styrene, wood, metal, screen printing
P-O-P Company: Ultimate Display Industries, Jamaica, N.Y.

Client: Sold direct to supermarket, c-store, drugstore and food & beverage companies
Product Promoted: Stock catalog racing kits
Objective: To enhance the retail environment when promoting racing-themed products.
Introduction: January 1999
Producer: Bemiss Jason Corp., Newark, Calif.

Client: Pennzoil, Houston
Product Promoted: Pennzoil oil
Objective: To promote Pennzoil in NASCAR and Fast Lube Shops stores.
Introduction: October 1998
Producer: U.S. Display Group Inc., Tullahoma, TN