Automotive

Client: Federal-Mogul Corp., Southfield, Mich.
Product: Car headlamps
Size of run: 2,000
Distribution: Automotive, mass merchants
Introduction: September 2002
Duration: Temporary
Construction/Materials: Litho-mounted corrugated
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 8 pounds
Producer: Visual Marketing Inc., Chicago

Retail Category: Transportation
Display Type: Counter: Permanent
Client: The Whistler Group, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Size of Run: 100
Comments: This display was designed to introduce Whistler Power Inverters in selected AutoZone retail stores. Produced with an acrylic replaceable cover, it can be updated with new product models without replacing the entire display.

A Q&A with Jeff Palmer of Pep Boys

Client: Harley-Davidson USA, Milwaukee
Producer: DCI Marketing, Milwaukee
Comments: This fabricated steel stand features a motor that slowly turns the motorcycle 360 degrees while small lighting fixtures spotlight the bike from below.

Client: Dailey & Associates Advertising, West Hollywood, Calif.
Size of Run: 1,300
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Transportation: Passenger Cars and Specialty Vehicles
Comments: This floorstand features a motion effect to educate consumers on the technical merits of the VTX motorcycle engine. The display was created to maintain excitement for the product launch until showroom models of the motorcycle were available.

Client: Pioneer Electronics (USA) Inc., Long Beach, Calif.
Size of Run: 500
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Permanent, Transportation: Automotive Aftermarket
Comments: Vacuum-formed modules on this display replicate areas of auto interiors where Pioneer car electronics are installed, allowing consumers to hear, see and feel the individual products.

Client: BMW of North America LLC, Woodcliff Lake, N.J.
Producer: Frank Mayer & Associates, Grafton, Wis.
Comments: Besides offering DVD-quality visuals and sound, this "virtual sales center" allows prospective buyers to try out the iDrive simulator, an advanced controller for all the comfort features in BMW's 7 series.

Client: Velvac, New Berlin, Wis.
Size of Run: 1,000
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Division: Temporary, Transportation: Automotive Aftermarket
Comments: The red color and semi-truck graphics on this corrugated display reinforce Velvac as a producer of truck mirrors.