Automotive

Client: GNB, Atlanta
Distribution: Club environments
Size of Run: 475
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Division: Permanent, Automotive Aftermarket
Objectives: To create a more dominant and organized presentation within the automotive department and to eliminate the need for additional pallet merchandising of fast-moving SKUs by increasing the number of facings on the battery rack merchandiser.

Client: Kool-Vue, Div. of Perfect Fit Enterprises
Producer: Inland Paperboard & Packaging Inc.
Comments: The display's unusual trapezoidal shape attracted attention. The hands-on product demonstration of the mirror effectively educated consumers.

Client: Bridgestone/Firestone Tire Sales Co.
Producer: Innovative Marketing Solutions Inc.

Mechtronics Corp.
Allied Signal

Design Display Group Inc.
Reiser and Reiser Advertising/Marketing
Comments: Using a leather-look material, this vacuum-formed display had the realistic appearance of an automobile console. This helped establish the idea that this product was designed specifically for use in cars.

Process Displays
OXR Auto Art/Promotions

A.M.D. Industries Inc.
Continental General Tire Corp.

Inland Paperboard & Packaging Inc.
The Designory Inc.