Automotive

In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach.

Parts Plus, Memphis, Tenn., organized its menu board by products and services, and by color, to make consumer selection easier in 1,000 of its stores.
Producer: International Pattern, Bayshore, N.Y.

Client: Terk Technologies, Commack, N.Y.
Producer: Crew Design, Kent, Conn.
Comments: Made of nylon and a wire frame, this 36-inch-tall curb sign sat outside 100 AutoZone stores this summer. The two-sided information billboard promoted XM Satellite radio.

Client: Hitchcock, Fleming & Assoc., Akron, OH, on behalf of Goodyear Tire & Rubber Co.
Introduction: March 15, 2004
Size of Run: 5,000
Distribution: Mass Merchants
Dimensions (H x W x D): 24" x 49" x 24"
Weight: 40 lb.
Producer: Hitchcock, Fleming & Assoc., Akron, OH

Client: Miller Electric, Appleton, WI
Introduction: March 1, 2004
Size of Run: 1,000
Distribution: Automotive/Auto Aftermarket Stores
Dimensions (H x W x D): 0'22" x 0'28" x 0'.125"
Weight: 1.8 lb.
Producer: Stout Marketing, St Louis, MO