Automotive

Client: Prestone Products Corp.
Product Promoted: Pro-Clean interior carpet cleaner
Display Description: 48-count Case Stacker Floor Display
Distribution: Mass merchants, automotive specialty stores
Objective: To gain a secondary product location and to increase product sell-in to retailers.
Introduction: March 1997
Construction/Materials: B-flute corrugated, flexo printed
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Various marketers
Display Description: Scale size of NASCAR car side
Distribution: Dealer showrooms, automotive superstores, repair shops
Objective: To draw attention to specific sale or promotional areas.
Introduction: July 1997 with new products added monthly
Construction/Materials: Spectar co-polymer
P-O-P Company: Racing Decor, Mooresville, N.C.

Client: American Honda Motor Co./Acura Division
Products Promoted: Exterior/interior combinations for Acura cars
Display Description: Acura Color & Trim Showroom Portfolio
Distribution: Dealer showrooms
Objective: The color and fabric books are intended to present all the exterior/interior combinations that are offered. The books are portable and allow the salesperson to customize his presentation. To control costs, the books were designed to be changeable; the color and trim samples can be replaced yearly with model changes.

Client: Bridgestone/Firestone Tire Sales Co.
Products Promoted: Bridgestone Potenza tires
Display Description: Formula 1 Race Car
Distribution: Dealer showrooms and tire stores
Objective: To convey racing tire technology, which is now available to the public.
Introduction: April 1998
Construction/Materials: Plastic, wire, wood
P-O-P Company: Innovative Marketing Solutions Inc., Bensenville, Ill.

Client: Custom Chrome
Products Promoted: Motorcycle accessories
Display Description: Moto Headlamp/Clock
Distribution: Dealer showrooms
Objective: To build brand image in dealer showrooms.
Introduction: July 1997
Construction/Materials: Chrome laminated, vacuum formed and printed
P-O-P Company: 206 Marketing, Portland, Ore.

Client: Whistler Corp.
Products Promoted: Radar detectors
Display Description: Three-sided Carousel Counter Display
Distribution: Mass merchants and consumer electronics stores
Objective: To create a unit that would draw attention to Whistler radar detectors in crowded consumer environments and to introduce its newly revamped brand image in the marketplace.
Introduction: January 1998
Construction/Materials: Fluorescent orange LISA, plexi-acrylic base, cold-bent PETG, three-sided carousel

Client: American Honda Motor Co./Acura Division
Products Promoted: Acura automobiles
Display Description: Acura Environment
Distribution: Acura dealerships
Objective: To help the client update all its single-point dealerships with a new facility improvement program, the Acura environment explains the Acura heritage, technology and products. The "showroom within a showroom" elements include a logo wall, reception desk, soffit and curtain enclosure, technology wall, customer center, furniture and carpeting.
Introduction: June 1997

Client: American Suzuki Motor Corp.
Products Promoted: Various Suzuki products
Display Description: 1998 Suzuki Dealer Kit
Distribution: Dealer showrooms
Objective: To create interest and excitement about Suzuki products among dealers. To generate awareness among passers-by and prospective buyers by increasing the company's presence in dealer showrooms.
Introduction: September 1997

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Kawasaki Motors Corp.
Products Promoted: Kawasaki motorcycles, JetSki personal watercrafts, all-terrain and utility vehicles
Display Description: See-through window graphics for showroom windows
Distribution: Dealer showrooms
Objective: To support seasonal product promotion campaigns.
Introduction: March 1997
Construction/Materials: Clear vinyl with pressure-sensitive liner
P-O-P Company: ClearChoice Marketing Inc., Charlotte, N.C.