Automotive

Product: Motorcycle security products
Number of displays: 100 wall displays; 100 fence floor merchandisers; 350 half-moon floor merchandisers; 400 mini half-moon merchandisers
P-O-P companies: Total Concepts (designed and manufactured fence, half-moon and mini half-moon displays), Wellesley, Mass.; Display World (designed and manufactured wall displays), Warren, R.I.; Packaging Consultants (header production), New Bedford, Mass.
Distribution: Independent motorcycle specialty stores throughout the U.S. and Europe
Introduction: February 1998

Client: CE Communications, Warren, Mich.
Product Promoted: AC Delco's Voyager battery
Objective: To create a database of potential fishermen and user clients.
Construction/Materials: Paperstock dispenser with plastic strapping to attach to shelving
P-O-P Company: Outta the Box Dispensers, Dayton, Ohio

Client: Buick Motor Division, Flint, Mich.
Producer: DCI Marketing, Milwaukee
Marketing Objective: The display offers an information-rich environment where customers can easily find the product information they need. It encourages salespeople to use a low-key, consultative selling approach backed by the product information. The display had to be contemporary, low profile, durable and affordable.

Client: First Brands, Danbury, Conn.
Producer: Buckeye Container, Wooster. Ohio
Marketing Objective: The goal was to create a display that would hold and move a large amount of product. The client wanted to increase market share by displaying several products in the aisle rather than on a shelf next to the competition.

Client: The Valvoline Co., Lexington, Ky.
Producer: Diversified Advertising Inc., Louisville, Ky.
Marketing Objective: The goal was to increase the awareness and exposure of Valvoline Semi-Synthetic Motor Oil to convert Valvoline conventional and competitive motor oil users to Durablend. The display needed to capitalize on the new Valvoline logo and product packaging.

Client: Ford Motor Credit
Products Promoted: Ford's credit plans
Display Description: Ford Credit Dealer Display Rack
Distribution: Dealer showrooms
Objective: To create an attractive display area for brochures and posters.
Introduction: April 1997
Construction/Materials: Screen-printed vinyl header, plastic snap frame for poster, powder-coated metal, textured rubber base overlay, acrylic pockets
P-O-P Company: AG Industries, Cleveland

Client: Cadillac Motor Car Division
Products Promoted: Cadillac DeVille cars
Display Description: Luminaire Ultra Backlit Graphic Display Illuminators
Distribution: Dealer showrooms
Objective: To use multiple backlit graphics to enhance sales presentations in dealer showrooms.
Introduction: February 1997
Construction/Materials: Fluorescent lamps and ballast, extruded aluminum body, aluminum back panel, acrylic face
P-O-P Company: Clearr Corp., Display Division, Minnetonka, Minn.

Client: Volkswagen of America
Products Promoted: Optional alloy wheels
Display Description: Alloy Wheels Floorstand
Distribution: Dealer showrooms and parts departments
Objective: To display customer choices of optional alloy wheels.
Introduction: March 1997

Client: First Brands Corp.
ProductPromoted: Complete fuel system cleaner
Display Description: STP Sidekick
Distribution: Mass merchants and automotive specialty stores
Objective: To introduce STP's new complete fuel system cleaner to the marketplace.
Introduction: February 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused.