Automotive

Client: Vulcan Binder & Cover, Birmingham, Ala.
Product Promoted: NASCAR racing team sponsors
Objective: To promote and gain exposure for NASCAR racing team sponsors.
Introduction: June 1997
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: Sports Image, Charlotte, N.C.
Product Promoted: NASCAR License Plates
Objective: To produce and sell more collector's souvenirs to NASCAR racing fans and to promote individual drivers within the racing industry.
Introduction: February 1998
Producer: Stout Marketing, St. Louis

Client: Goodyear Tire & Rubber Co., Akron, Ohio
Product Promoted: Goodyear tires
Objective: To heighten public awareness of Goodyear's support of NASCAR using eye-catching graphics and unique P-O-P.
Introduction: February 1999
Producer: Albert Screenprint Inc., Norton, Ohio

EGR Inc., Ontario, Calif., a manufacturer of thermoformed automotive accessories, has created a P-O-P display for its 3-D Carbon Fiber Look headlight covers that has won industry awards. Now the company hopes it will help increase sales.
   The corrugated countertop display has photographs of two vehicles with the company's headlight covers. The display won the SEMA award for Best New Merchandising at the 1998 Industry Week show and the AIA first runner-up award for Most Innovative: P-O-P Merchandising of an Import Product.

Client: Valvoline Co., Lexington, Ky.
Distribution: Car dealerships, tire dealerships and quick lube facilities
Size of Run: 500
Producer: Diversified Advertising Inc., Louisville, Ky.
Division: Permanent, Automotive Aftermarket
Objectives: To create an organized system to promote Valvoline, Eagle One and Pyroil products in the installed market. The system provides an efficient and professional method of displaying posters, products and supported promotions.

Client: GNB, Atlanta
Distribution: Club environments
Size of Run: 475
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Division: Permanent, Automotive Aftermarket
Objectives: To create a more dominant and organized presentation within the automotive department and to eliminate the need for additional pallet merchandising of fast-moving SKUs by increasing the number of facings on the battery rack merchandiser.

Client: American Suzuki Motor Corp., Brea, Calif.
Distribution: Suzuki motorcycle dealership showrooms
Size of Run: 100
Producer: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Passenger Cars and Specialty Vehicles
Objectives: To provide a convenient, self-directed source of literature and sales information to assist retail buyers in the showroom.

Client: Exide Corp., Reading, Pa.
Distribution: Mass merchants
Size of Run: 350
Producer: DCI Marketing, Milwaukee
Division: Permanent, Interactive
Objectives: In-store research indicated that at least one customer per day abandoned the average $39 automotive battery purchase due to lack of assistance at the point-of-sale. To increase sales, the industry's first multimedia, interactive automotive battery merchandising system was designed, according to the company.