Automotive

Client: Custom Chrome
Products Promoted: Motorcycle accessories
Display Description: Moto Headlamp/Clock
Distribution: Dealer showrooms
Objective: To build brand image in dealer showrooms.
Introduction: July 1997
Construction/Materials: Chrome laminated, vacuum formed and printed
P-O-P Company: 206 Marketing, Portland, Ore.

Client: Whistler Corp.
Products Promoted: Radar detectors
Display Description: Three-sided Carousel Counter Display
Distribution: Mass merchants and consumer electronics stores
Objective: To create a unit that would draw attention to Whistler radar detectors in crowded consumer environments and to introduce its newly revamped brand image in the marketplace.
Introduction: January 1998
Construction/Materials: Fluorescent orange LISA, plexi-acrylic base, cold-bent PETG, three-sided carousel

Client: American Honda Motor Co./Acura Division
Products Promoted: Acura automobiles
Display Description: Acura Environment
Distribution: Acura dealerships
Objective: To help the client update all its single-point dealerships with a new facility improvement program, the Acura environment explains the Acura heritage, technology and products. The "showroom within a showroom" elements include a logo wall, reception desk, soffit and curtain enclosure, technology wall, customer center, furniture and carpeting.
Introduction: June 1997

Client: American Suzuki Motor Corp.
Products Promoted: Various Suzuki products
Display Description: 1998 Suzuki Dealer Kit
Distribution: Dealer showrooms
Objective: To create interest and excitement about Suzuki products among dealers. To generate awareness among passers-by and prospective buyers by increasing the company's presence in dealer showrooms.
Introduction: September 1997

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Kawasaki Motors Corp.
Products Promoted: Kawasaki motorcycles, JetSki personal watercrafts, all-terrain and utility vehicles
Display Description: See-through window graphics for showroom windows
Distribution: Dealer showrooms
Objective: To support seasonal product promotion campaigns.
Introduction: March 1997
Construction/Materials: Clear vinyl with pressure-sensitive liner
P-O-P Company: ClearChoice Marketing Inc., Charlotte, N.C.

Client: Allied Signal
Products Promoted: Oil filters
Display Description: Fram Oil Filter Display
Distribution: Auto parts stores
Objective: The client wanted to market its product cost effectively and make the setup of the display simple and efficient. The unit was produced with custom graphics and packaging.
Introduction: January 1997
Construction/Materials: Corrugated
P-O-P Company: Merchandising Inventives Inc., Lake Bluff, Ill.

Client: Sagaz Industries, Miami
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Automotive Aftermarket
Size of Run: 1,330 LCDs, 500 kiosks

Client: American Honda Motor Co., Acura Division, Torrance, Calif.
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Passenger Cars and Specialty Vehicles
Size of Run: 470 sets
Objective: The Color & Fabric books are intended to professionally present all exterior and interior combinations offered for each of the six Acura automobile models. These individual books are portable, enabling the salesperson to present these combinations in a sales office, on the showroom floor and/or outside on the sales lot.