Alcohol

Client: Miller Zell Inc., Atlanta
Introduction: September 2001
Size of Run: 750
Construction/Materials: Vacuum-formed, clear PETG; pressure-sensitive decals; cardstock; process screenprinting
P-O-P company: MEI Displayworks, Smyrna, Ga.
Comments: A super-size replica of the Smirnoff bottle frames a floorstand to strengthen branding at retail.

Client: CCM, New York
Introduction: December 2001
Distribution: On-premise accounts
Size of Run: 500
Construction/Materials: Laser-cut, frosted verde acrylic; frosted face plate; milled aluminum posts; white LED lighting system
P-O-P company: Acrylic Designs, Springfield, Vt.
Comments: This illuminated back-bar glorifier was designed to reinforce and complement the décor in upscale, fashionable bars.

Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff

Product: Knob Creek Whiskey
Number of displays: 500
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Bars and restaurants nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood pedestal, brass plated wire rail and 1-color logo plate
Display set-up: Retail staff
This on-premise Knob Creek back-bar glorifier promotes the brand's upscale nature.

Whisky-drinkin' women ...

Client: Upshot/Seagram's, Chicago
Size of Run: 3,900
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor, Distilled: Illuminated or Motion
Comments: The bottles and boxes of Crown Royal on this battery-powered motion display gently rise and fall as the carousel turns. It can be set up either as a pole display or dangler.

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 2,090
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise - Non-Illuminated, Non-Motion
Comments: This pole display features a string of checkered flags and graphics of a fan-filled grandstand to highlight Budweiser's ongoing sponsorship of NASCAR racing.