Alcohol

Product: Bacardi Limon Rum
Number of displays: 350
P-O-P companies: Heritage Frame & Glass Creations (construction), Nesquehoning, Pa.; Zipatoni (design), St. Louis
Distribution: On-premise accounts
Introduction: April 1998
Duration: Permanent
Construction: Vacuum-formed polystyrene (frame back); litho-laminate mounted to clear acrylic (graphic); paper-wrapped wood (frame); fluorescent light; 120-volt motor; polarized disk

Thomson-Leeds Company Inc.
Beverage Marketing Technologies Inc.
Comments: Using interactive, state-of-the-art computer technologies, this display was designed to educate consumers and facilitate purchase decisions in the wine and liquor category. The display's LED header can be seen at a distance. An "attract loop" draws consumer attention during periods of non-use. A software package also helps customers estimate quantities for large gatherings.

Flair Display Inc.
Schieffelin & Somerset
Comments: Schieffelin & Somerset used a flexible lizard to attract attention for its Ocumare rum, which is produced in South America. The lizard could be used in a variety of positions, allowing retailers to use their own creativity.

Flair Communications
Domecq Importers
Comments: The holiday season generates approximately 50 percent of cognac sales. To build on the image of the product within this critical time period, special packaging and gift-with-purchase premiums were developed. A custom leather cigar case and ashtray were developed as premiums.