Liquor

Product: Henry Weinhard's Private Reserve and Private Reserve Dark beers
P-O-P company: 206 Marketing, Portland, Ore.
Distribution: Supermarkets and convenience stores
Introduction: May 1994
Duration: Permanent
Construction: Metal wire (rack); canvas (headers and side panels)
The Big Hank display rack, showcasing new 22-ounce bottles of Henry Weinhard's Private Reserve brews, reminds consumers of Weinhard's pioneer heritage of quality and style.

Product: Hiram Walker & Sons Inc. Cutty Sark Scots Whisky
P-O-P company: Bish Creative (design and concept), Lake Zurich, Ill.; Westcott Paper Products (manufacturing and finishing), Detroit
Distribution: Liquor stores
Introduction: November 1994
Duration: Seasonal
Construction: 55-point board covered in multicolored printed paper (frame); cardboard with foil and 4-color covering and embossing (revolving gift-box replica)

Client: Jim Beam Brands Co.
P-O-P company: Ruszel Woodworks Inc.

Client: Hiram Walker & Sons Inc.
P-O-P company: Visual Marketing Inc.

Client: Hiram Walker & Sons Inc.
Producer: Flair Communications Agency Inc.
Category: Wood: Wall unit
Comments: This upscale display creates a lasting on-premise presence and promotes product use. An acrylic shield protects the model ship. The display carries wooden tokens, customized with the drinking establishment's name, that are good for a free drink at a later date.