Liquor

Client: Hiram Walker & Sons Inc.
Product: Courvoisier cognac
P-O-P company: Bish Creative Display Inc.
Distribution: On- and off-premise accounts
Construction: Illuminated wood and Plexiglas
Introduction: May 1993

Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge

Client: Heublein Inc.
Product: Smirnoff vodka
P-O-P company: Convergence Corp.
Distribution: Off-premise accounts
Construction: LDPE joined to litho stock
Introduction: December 1993

Client: House of Seagram
Product: Captain Morgan rum
P-O-P company: Ruszel Woodworks Inc.
Distribution: Off-premise accounts
Construction: Screen printed and branded plywood and hardboard; solid-wood logs; rope
Introduction: April 1993

Client: United Distillers
Product: Canadian LTD whiskey
P-O-P company: Signet Graphic Products Inc.
Distribution: On- and off-premise accounts
Construction: Die-cut, embossed aluminum with four-color process
Introduction: May 1993

Client: House of Seagram
Producer: Oxford Innovations

Product: Schieffelin & Somerset Co. Dimple Pinch Scotch whisky
Number of displays: 1,000
P-O-P companies: Warwick Products Co., (manufacture), Cleveland; GWB Productions, (design and sales promotion), New York
Distribution: Liquor stores and night clubs
Introduction: May 1993
Duration: Permanent
Construction: High-impact ABS plastic, Duratrans prints
Schieffelin & Somerset is utilizing a light box that is fabricated and shaped to the contours of its Dimple Pinch Scotch whisky bottle.

Client: Paddington Corp.
Producer: Display Masters