Liquor

Product: House of Seagram Crown Royal Canadian whisky
Number of displays: 1,500 countertop displays; 50,000 lighted pourers
P-O-P companies: Clegg Industries Inc. (lighted pourers), Torrance, Calif.; Siebel/Mohr (design and sales promotion), New York
Distribution: On and off premise
Introduction: October 1993
Duration: Permanent (on premise); promotional (off premise)
Construction: Lucite and brass plate over wood (countertop unit); PVC crown, LEDs, and styrene spigot and stopper (pourer)

Client: United Distillers
Product: Canadian LTD whiskey
P-O-P company: Signet Graphic Products Inc.
Distribution: On- and off-premise accounts
Construction: Die-cut, embossed aluminum with four-color process
Introduction: May 1993

Client: Hiram Walker & Sons Inc.
Product: Courvoisier cognac
P-O-P company: Bish Creative Display Inc.
Distribution: On- and off-premise accounts
Construction: Illuminated wood and Plexiglas
Introduction: May 1993

Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge

Client: Heublein Inc.
Product: Smirnoff vodka
P-O-P company: Convergence Corp.
Distribution: Off-premise accounts
Construction: LDPE joined to litho stock
Introduction: December 1993

Client: House of Seagram
Product: Captain Morgan rum
P-O-P company: Ruszel Woodworks Inc.
Distribution: Off-premise accounts
Construction: Screen printed and branded plywood and hardboard; solid-wood logs; rope
Introduction: April 1993

Product: Schieffelin & Somerset Co. Johnnie Walker Red Label Scotch whisky
Number of displays: 4,400
P-O-P companies: U.S. Display Inc., (manufacture), St. Louis; Focus Marketing, (promotion development), Norwalk, Conn.
Distribution: Liquor and chain grocery stores
Introduction: September 1993
Duration: Promotional
Construction: Cardboard with four-color printing, hot stamping and high-gloss varnish

Client: House of Seagram
Producer: Oxford Innovations

Product: Schieffelin & Somerset Co. Dimple Pinch Scotch whisky
Number of displays: 1,000
P-O-P companies: Warwick Products Co., (manufacture), Cleveland; GWB Productions, (design and sales promotion), New York
Distribution: Liquor stores and night clubs
Introduction: May 1993
Duration: Permanent
Construction: High-impact ABS plastic, Duratrans prints
Schieffelin & Somerset is utilizing a light box that is fabricated and shaped to the contours of its Dimple Pinch Scotch whisky bottle.