Liquor

Client: Heublein Inc.
Producer: Harvey Shayew Inc.

Client: Jim Beam Brands Co.
Producer: Rapid Mounting & Finishing Co.

Client: House of Seagram
Producer: Heritage Frame & Glass Creations

Product: Schieffelin & Somerset Co. Johnnie Walker Red Label Scotch whisky
Number of displays: 4,400
P-O-P companies: U.S. Display Inc., (manufacture), St. Louis; Focus Marketing, (promotion development), Norwalk, Conn.
Distribution: Liquor and chain grocery stores
Introduction: September 1993
Duration: Promotional
Construction: Cardboard with four-color printing, hot stamping and high-gloss varnish

Client: House of Seagram
Producer: Oxford Innovations

Client: Bacardi Imports Inc.
Producer: Wordenglass & Electricity Inc.
Category: Extruded Plastics: Sign
Comments: Bacardi wanted a sign that was relatively low cost, able to change with the promotion of new products and could be shipped with little or no freight damage, Electriglas captures neon in flat glass, allowing for unlimited graphic design possibilities.

Client: Hiram Walker & Sons Inc.
Producer: Rapid Mounting & Finishing Co.
Primary designer: Flair Communications Agency Inc.
Category: Paper: Sign
Comments: To create the cleanest possible edge to the trees, the interior openings were cut first. Half of the sheets were cut from the face and half from the back, using the same die. The openings in the foil/foam pieces were then scraped out, and the preprinted plastic sheet was sandwiched between a front and back piece. The outside cut was finally made to the three layers at once.

Client: Hiram Walker & Sons Inc.
Producer: Rapid Mounting & Finishing Co.
Primary designer: Flair Communications Agency Inc.
Category: Paper: Pole Display
Comments: Key to the design is the open space at either side of the bottle and box. As the display turns, there are times when you can see through them from one side of the display to the other. The bottle and box are offset to the right to best fill the shape of the triangle, and the side of the box is angled out to meet the edge of the bottle on the other side.

Product: Hiram Walker & Sons Inc. Canadian Club whisky
P-O-P company: Flair Communications, Chicago
Number of displays: 3,200 pole toppers, 6,000 case cards
Distribution: Chain drug, liquor and independent stores
Introduction: March 1993
Duration: Temporary
Construction: Die-cut board
Canadian Club whisky has undergone a radical label change, but Hiram Walker is anxious to assure its consumers that nothing inside the bottle has changed.