Liquor

Client: Hiram Walker & Sons Inc.
Producer: Flair Communications Agency Inc.
Category: Wood: Wall unit
Comments: This upscale display creates a lasting on-premise presence and promotes product use. An acrylic shield protects the model ship. The display carries wooden tokens, customized with the drinking establishment's name, that are good for a free drink at a later date.

Product: Kentucky Straight Whiskey
Number of displays: 750
P-O-P companies: Ruszel Woodworks (manufacture), Benicia, Calif.; Whalen Co. (design), St. Louis
Distribution: Liquor stores and supermarkets
Introduction: March 1994
Duration: Permanent
Construction: Wood (structure), plexiglass, mirrored topper
The Jim Beam displays will be lent to retailers for up to six months, before moving on to other stores. The company plans to use the 750 displays in large key accounts, including warehouse-style liquor stores.

Products: Bacardi Light and Bacardi Dark rums
Number of displays: 1,800
P-O-P company: Bish Creative Display Inc., Lake Zurich, Ill.
Distribution: Off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (base); vacuum-formed plastic (roof and signs)
Bacardi's cabana displays are keeping its light and dark rums in high profile for the winter months. The cabana holds 45 stacked cases of Bacardi rum.

Product: Heaven Hill Distilleries Inc. Maison DuBouchett cordials and liqueurs
Number of displays: 3,000
Producer: U.S. Display Group Inc., Tullahoma, TN
Distribution: Off premise
Introduction: September 1993
Duration: Semipermanent
Construction: Corrugated with a lithograph label
The bins are generally provided free to retailers with the purchase of a single case of DuBouchett and a commitment to display it.

Product: House of Seagram Crown Royal Canadian whisky
Number of displays: 1,500 countertop displays; 50,000 lighted pourers
P-O-P companies: Clegg Industries Inc. (lighted pourers), Torrance, Calif.; Siebel/Mohr (design and sales promotion), New York
Distribution: On and off premise
Introduction: October 1993
Duration: Permanent (on premise); promotional (off premise)
Construction: Lucite and brass plate over wood (countertop unit); PVC crown, LEDs, and styrene spigot and stopper (pourer)