Liquor

Client: Heublein Inc.
Product: Cocktail mix
P-O-P company: Windsor Designs Ltd., North Plainfield, N.J.
Distribution: C-stores
Construction: Injection-molded stock display
Introduction: May 1994

Client: Heublein Inc.
Product: Yukon Jack
P-O-P company: Stone Container, Richmond, Va.
Distribution: Liquor stores
Construction: Corrugated paper with flexographic process print
Introduction: January 1994

Client: Brown-Forman Beverage Co.
Product: Gentleman Jack Rare Tennessee Whiskey
P-O-P company: Dani Woods Inc., Cleveland
Distribution: On-premise accounts
Construction: Solid mahogany; screenprinted brass plated steel lamp; silkscreen front label; functional clock
Introduction: November 1994

Client: Diamond Promotion Group and The Paddington Group
Product: Amaretto Di Saronno
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Liquor stores
Construction: Corrugated center tower and riser with promotional add-on graphics; vacuum-formed styrene hot-stamped graphics; wooden dowel supports; and an injection-molded base
Introduction: January 1994

Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers

Client: Seagram
Product: Various House of Seagram products
P-O-P company: HMG Worldwide, New York
Distribution: Off-premise accounts
Construction: Injection-molded plastic
Introduction: November 1994