Liquor

Client: Schieffelin & Somerset Co., New York
Producer: Flair Display Inc., Bronx, N.Y.
Marketing Objective: To create a unit that would stand out from other backbar pieces and spur consumer trial. The display increased the product's visibility.

Client: UDV North America, Stamford, Conn.
Product Promoted: Ron Anejo Aniversario Pampero Imported Rum
Objective: The client wanted an upscale backbar glorifier for its imported rum. It is packaged in leather bags, which needed to be an integral part of the display.
Introduction: May 1998
Construction/Materials: Fabricated acrylic, walnut base
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Schieffelin & Somerset, New York
Product Promoted: Johnnie Walker Black Label
Objective: To create an elegant and functional display that would enhance the image of the brand. The frosted header distinctly positions the Johnnie Walker logo for instant brand recognition. The display was designed to hold a case of product in a small footprint and has lockable casters for ease in moving.
Introduction: August 1998
Construction/Materials: Laminated particleboard, metal railing, acrylic riser and locking casters

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Cask & Cream Liqueur
Objective: To grab consumer's attention at the shelf where the product resides among competing products with an "Owner's Manual" displayed and dispensed from a Talker Pocket literature holder.
Introduction: July 1998
Construction/Materials: Clear PVC vinyl
P-O-P Company: Western Packaging & Display Corp., Novato, Calif.

Client: UDV, Stamford, Conn.
Product Promoted: Smirnoff Vodka
Objective: To create a consistent and prominent brand presence and secure floor space in retail and duty-free environments. The overall appearance conveys a cold, crisp and clean image.
Introduction: January 1999
Construction/Materials: 3/8-inch clear and frosted acrylic with brushed aluminum accents and mounted duratrans. The base is MDF with brushed aluminum laminate. The header panels are screen-printed brushed aluminum.
P-O-P Company: Acrylic Designs Inc. Springfield, Vt.

Client: Price Weber Marketing Inc., Louisville, Ky.
Product Promoted: Early Times Old Style Kentucky Whisky
Objective: Designed to hold 50 ml bottles of the product, this counter unit's goal was to increase product visibility at off-premise locations while encouraging impulse buying. The display incorporates a real horseshoe, which helps connect the consumer with the brand image.
Introduction: May 1998
Construction/Materials: Acrylic, aluminum horseshoe, screen printing

Client: Seagram Americas, Lake Success, N.Y.
Product Promoted: Chivas Regal 12-year Scotch
Objective: To develop a modular product platform that could hold three to five bottles. The platform needed to organize the product and project brand awareness.
Introduction: March 1998
Construction/Materials: Black acrylic, anodized aluminum face plate
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Client: Upshot Group (Joseph E. Seagram)
Products Promoted: Seagram's VO and VO Gold
Objective: To introduce Seagram's new VO brand, this floorstand was created to accommodate both the VO and VO Gold brands of whiskey. It was designed to enhance the product packaging and to stimulate consumer interest in a small retail footprint.
Introduction: May 1998
Construction/Materials: Metal base that is powder-coated black, tubular metal frame that is powder-coated gold, three shelves and base box covered with almond mica