Liquor

Client: Upshot Group (Joseph E. Seagram)
Products Promoted: Seagram's VO and VO Gold
Objective: To introduce Seagram's new VO brand, this floorstand was created to accommodate both the VO and VO Gold brands of whiskey. It was designed to enhance the product packaging and to stimulate consumer interest in a small retail footprint.
Introduction: May 1998
Construction/Materials: Metal base that is powder-coated black, tubular metal frame that is powder-coated gold, three shelves and base box covered with almond mica

Client: Sidney Frank Importing, New Rochelle, N.Y.
Product Promoted: Grey Goose Vodka
Objective: To stimulate on-premise sales by securing prominent positioning and enhancing the quality image of the brand, which will help heighten awareness of the brand.
Introduction: June 1998
Construction/Materials: Solid maple base, 7-watt fluorescent light with a black granite laser-etched faceplate and clear acrylic disc for the bottle to sit on.
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.

Client: UDV North America, Stamford, Conn.
Product Promoted: Ron Anejo Aniversario Pampero Imported Rum
Objective: The client wanted an upscale backbar glorifier for its imported rum. It is packaged in leather bags, which needed to be an integral part of the display.
Introduction: May 1998
Construction/Materials: Fabricated acrylic, walnut base
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Schieffelin & Somerset, New York
Product Promoted: Johnnie Walker Black Label
Objective: To create an elegant and functional display that would enhance the image of the brand. The frosted header distinctly positions the Johnnie Walker logo for instant brand recognition. The display was designed to hold a case of product in a small footprint and has lockable casters for ease in moving.
Introduction: August 1998
Construction/Materials: Laminated particleboard, metal railing, acrylic riser and locking casters

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Cask & Cream Liqueur
Objective: To grab consumer's attention at the shelf where the product resides among competing products with an "Owner's Manual" displayed and dispensed from a Talker Pocket literature holder.
Introduction: July 1998
Construction/Materials: Clear PVC vinyl
P-O-P Company: Western Packaging & Display Corp., Novato, Calif.