Liquor

Client: Bacardi-Martini USA Inc., Miami, Fla.
Producer: Bish Creative Display Inc., Lake Zurich, Ill.
Marketing Objective: The goal was to create a "martini center" that would take up minimal floor space yet immediately catch the attention of consumers. The square design offers balance for the weight of the glass bottles and visibility from all sides. The metal display has acrylic shelving for merchandising several products and brochures.

Client: Coddington, Chadwick & Meyerson, New York
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Size of Run: 1,450 pieces
Objective: To provide a valuable service to on-premise accounts that will encourage prominent placement of these liquor brands, and to stimulate new consumer purchases.

Client: Brown Forman, Louisville, Ky.
P-O-P Company: Darko Co., Twinsburg, Ohio
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Size of Run: 250
Objective: The 3-D product replica inside the header is eye-catching and works well in small stores.

A recent display for Bombay Sapphire gin includes a lighthouse that blinks to capture attention.
Producer: Jerry Moss Inc., New York