Liquor

Client: Bacardi-Martini USA Inc., Miami, Fla.
Producer: Bish Creative Display Inc., Lake Zurich, Ill.
Marketing Objective: The goal was to create a "martini center" that would take up minimal floor space yet immediately catch the attention of consumers. The square design offers balance for the weight of the glass bottles and visibility from all sides. The metal display has acrylic shelving for merchandising several products and brochures.

Client: Siebel Production, N.Y., for Seagram Americas, N.Y.
Producer: Beisler Associates, N.Y., (concept); Display Products N.A. Inc., Ronkonkoma, N.Y., (producer)
Marketing Objective: The goal was to increase sales during the holiday season with a motion floor display.

Client: Coddington, Chadwick & Meyerson, New York
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Size of Run: 1,450 pieces
Objective: To provide a valuable service to on-premise accounts that will encourage prominent placement of these liquor brands, and to stimulate new consumer purchases.

Client: Brown Forman, Louisville, Ky.
P-O-P Company: Darko Co., Twinsburg, Ohio
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Size of Run: 250
Objective: The 3-D product replica inside the header is eye-catching and works well in small stores.

Client: Orlando Wyndham, Australia
Producer: Gigantic Signs Pty Ltd., South Australia
Marketing Objective: To enhance the print promotion created by the advertising agency for the client and distributors of Wild Turkey Bourbon throughout Australia. Sales increased an average of 400 percent in stores that have used the display, according to the entrant.