Liquor

Product: Bacardi Limon Rum
Number of displays: 350
P-O-P companies: Heritage Frame & Glass Creations (construction), Nesquehoning, Pa.; Zipatoni (design), St. Louis
Distribution: On-premise accounts
Introduction: April 1998
Duration: Permanent
Construction: Vacuum-formed polystyrene (frame back); litho-laminate mounted to clear acrylic (graphic); paper-wrapped wood (frame); fluorescent light; 120-volt motor; polarized disk

Flair Display Inc.
Schieffelin & Somerset
Comments: Schieffelin & Somerset used a flexible lizard to attract attention for its Ocumare rum, which is produced in South America. The lizard could be used in a variety of positions, allowing retailers to use their own creativity.

Flair Communications
Domecq Importers
Comments: The holiday season generates approximately 50 percent of cognac sales. To build on the image of the product within this critical time period, special packaging and gift-with-purchase premiums were developed. A custom leather cigar case and ashtray were developed as premiums.

Client: International Distillers and Vintners, Hartford, Conn.
Product Promoted: J&B Scotch
Objective: The slogan for this promotional campaign is 'See J&B In A New Light,' communicating that J&B Scotch can be enjoyed in many different ways. One view of the display shows the product on the rocks, while the second view shows it in mixed drinks.
Introduction: July 1998
Number Produced: 250

Products: Bailey's Irish Cream, DiSaronno Amaretto and Romana Sambuca liqueurs
Number of displays: 2,500
P-O-P company: Ultimate Display Industries Inc., Jamaica, N.Y.
Distribution: Off-premise retail locations
Introduction: January 1998
Duration: Permanent
Construction: Powder-coated steel framing, lithographed graphics, die-cast finials, MDF base
The initial multi-brand permanent P-O-P display for the combined brands of IDV proved so successful that the company added two similar promotions for later in the year.

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Finlandia Vodka
Objective: To introduce the new look and positioning of Finlandia Vodka.
Introduction: May 1998
Construction/Materials: PETG plastic with a metal base
P-O-P Companies: Creative Alliance (design), Louisville, Ky.; MBH Presentations (manufacture), Floral Park, N.Y.

Client: Siebel Production, N.Y., for Seagram Americas, N.Y.
Producer: Beisler Associates, N.Y., (concept); Display Products N.A. Inc., Ronkonkoma, N.Y., (producer)
Marketing Objective: The goal was to increase sales during the holiday season with a motion floor display.