Liquor

Product: Bacardi Limon Rum
Number of displays: 350
P-O-P companies: Heritage Frame & Glass Creations (construction), Nesquehoning, Pa.; Zipatoni (design), St. Louis
Distribution: On-premise accounts
Introduction: April 1998
Duration: Permanent
Construction: Vacuum-formed polystyrene (frame back); litho-laminate mounted to clear acrylic (graphic); paper-wrapped wood (frame); fluorescent light; 120-volt motor; polarized disk

Flair Communications
Domecq Importers
Comments: The holiday season generates approximately 50 percent of cognac sales. To build on the image of the product within this critical time period, special packaging and gift-with-purchase premiums were developed. A custom leather cigar case and ashtray were developed as premiums.

Flair Display Inc.
Schieffelin & Somerset
Comments: Schieffelin & Somerset used a flexible lizard to attract attention for its Ocumare rum, which is produced in South America. The lizard could be used in a variety of positions, allowing retailers to use their own creativity.

Client: International Distillers and Vintners, Hartford, Conn.
Product Promoted: J&B Scotch
Objective: The slogan for this promotional campaign is 'See J&B In A New Light,' communicating that J&B Scotch can be enjoyed in many different ways. One view of the display shows the product on the rocks, while the second view shows it in mixed drinks.
Introduction: July 1998
Number Produced: 250

Products: Bailey's Irish Cream, DiSaronno Amaretto and Romana Sambuca liqueurs
Number of displays: 2,500
P-O-P company: Ultimate Display Industries Inc., Jamaica, N.Y.
Distribution: Off-premise retail locations
Introduction: January 1998
Duration: Permanent
Construction: Powder-coated steel framing, lithographed graphics, die-cast finials, MDF base
The initial multi-brand permanent P-O-P display for the combined brands of IDV proved so successful that the company added two similar promotions for later in the year.

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Finlandia Vodka
Objective: To introduce the new look and positioning of Finlandia Vodka.
Introduction: May 1998
Construction/Materials: PETG plastic with a metal base
P-O-P Companies: Creative Alliance (design), Louisville, Ky.; MBH Presentations (manufacture), Floral Park, N.Y.

Client: Bacardi-Martini USA Inc., Miami, Fla.
Producer: Bish Creative Display Inc., Lake Zurich, Ill.
Marketing Objective: The goal was to create a "martini center" that would take up minimal floor space yet immediately catch the attention of consumers. The square design offers balance for the weight of the glass bottles and visibility from all sides. The metal display has acrylic shelving for merchandising several products and brochures.