Liquor

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Cask & Cream Liqueur
Objective: To grab consumer's attention at the shelf where the product resides among competing products with an "Owner's Manual" displayed and dispensed from a Talker Pocket literature holder.
Introduction: July 1998
Construction/Materials: Clear PVC vinyl
P-O-P Company: Western Packaging & Display Corp., Novato, Calif.

Client: UDV, Stamford, Conn.
Product Promoted: Smirnoff Vodka
Objective: To create a consistent and prominent brand presence and secure floor space in retail and duty-free environments. The overall appearance conveys a cold, crisp and clean image.
Introduction: January 1999
Construction/Materials: 3/8-inch clear and frosted acrylic with brushed aluminum accents and mounted duratrans. The base is MDF with brushed aluminum laminate. The header panels are screen-printed brushed aluminum.
P-O-P Company: Acrylic Designs Inc. Springfield, Vt.

Client: Price Weber Marketing Inc., Louisville, Ky.
Product Promoted: Early Times Old Style Kentucky Whisky
Objective: Designed to hold 50 ml bottles of the product, this counter unit's goal was to increase product visibility at off-premise locations while encouraging impulse buying. The display incorporates a real horseshoe, which helps connect the consumer with the brand image.
Introduction: May 1998
Construction/Materials: Acrylic, aluminum horseshoe, screen printing

Client: Spar Inc., New Orleans, La.
Distribution: Bars and restaurants
Size of Run: 1,750
Producer: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The mirrors are used as premiums and dealer loaders to increase sales at retail by encouraging larger orders and rewarding customer loyalty. Additionally, they are intended to provide a permanent brand-reinforcing presence at the point-of-purchase.