Liquor

Client: Schieffelin & Somerset, New York
Product Promoted: Johnnie Walker Black Label
Objective: To create an elegant and functional display that would enhance the image of the brand. The frosted header distinctly positions the Johnnie Walker logo for instant brand recognition. The display was designed to hold a case of product in a small footprint and has lockable casters for ease in moving.
Introduction: August 1998
Construction/Materials: Laminated particleboard, metal railing, acrylic riser and locking casters

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Cask & Cream Liqueur
Objective: To grab consumer's attention at the shelf where the product resides among competing products with an "Owner's Manual" displayed and dispensed from a Talker Pocket literature holder.
Introduction: July 1998
Construction/Materials: Clear PVC vinyl
P-O-P Company: Western Packaging & Display Corp., Novato, Calif.

Client: Spar Inc., New Orleans, La.
Distribution: Bars and restaurants
Size of Run: 1,750
Producer: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The mirrors are used as premiums and dealer loaders to increase sales at retail by encouraging larger orders and rewarding customer loyalty. Additionally, they are intended to provide a permanent brand-reinforcing presence at the point-of-purchase.

Product: Bacardi Limon Rum
Number of displays: 350
P-O-P companies: Heritage Frame & Glass Creations (construction), Nesquehoning, Pa.; Zipatoni (design), St. Louis
Distribution: On-premise accounts
Introduction: April 1998
Duration: Permanent
Construction: Vacuum-formed polystyrene (frame back); litho-laminate mounted to clear acrylic (graphic); paper-wrapped wood (frame); fluorescent light; 120-volt motor; polarized disk