Liquor

Product: Jack Daniel's beverages
Number of displays: 500
P-O-P companies: Draft Worldwide; Rapid Displays, both of Chicago
Distribution: Liquor stores near concert-tour locations
Introduction: February 1999
Duration: Semipermanent
Construction: 80-pound stock that is litho-printed and enamel-coated, then mounted to chipboard
Display set-up: Retail staff
This 6-foot-tall George Strait standee signals Brown-Forman Beverages' second sponsorship of the annual George Strait Country Music Festival.

A report from the Federal Trade Commission

Client: Schieffelin & Somerset Co., New York
Producer: Flair Display Inc., Bronx, N.Y.
Marketing Objective: To create a unit that would stand out from other backbar pieces and spur consumer trial. The display increased the product's visibility.