Liquor

Client: McKendric Whiskey, Abilene, Texas
Distribution: On-premise liquor retailers, primarily those in the south and southwest regions
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To provide a unique, eye-catching glorifier that introduces the new product and defines and reinforces its western brand image. It is designed to dominate the backbar area, increasing product visibility.

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 500
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To increase sales by placing the product in front of the consumer's eyes at the point-of-purchase on the counter. To stimulate impulse sales with a high-quality showcase to feature the three high marquees of Hennessy.

Client: Bacardi-Martini Promotions, Miami
Distribution: High-end liquor stores
Size of Run: 1,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Semipermanent, Beverages - Liquor
Objectives: To create a display that could promote multiple brands and product formats and be shoppable from two sides. It was also designed to accommodate product weight ranging from 350 to 500 pounds and still be easy to assemble.

Division: Beer/Wine/Spirits -- Plastics

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program

Client: Jim Beam Brands, Deerfield, Ill.
Products Promoted: DeKuyper cordials
Objective: To promote DeKuyper cordials with a four-color display featuring animated bottles riding a chair lift through a winter wonderland.
Introduction: November 1999
Construction/Materials: Corrugated
P-O-P Company: Wunderman Cato Johnson, Chicago