Liquor

Client: Sidney Frank Importing Co., New Rochelle, N.Y.
Distribution: Off-premise package store accounts
Size of Run: 750
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The display was designed to reinforce Grey Goose's ultra-premium positioning, to increase distribution and to increase off-shelf sales. More than 500 of the 750 units produced were placed within one month of production, which resulted in substantial distribution and sales gains.

Client: B-12, New York
Distribution: On-premise and restaurant locations
Size of Run: 100
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Illuminated or Motion

Division: Beer/Wine/Spirits -- Plastics

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program

Client: Jim Beam Brands, Deerfield, Ill.
Products Promoted: DeKuyper cordials
Objective: To promote DeKuyper cordials with a four-color display featuring animated bottles riding a chair lift through a winter wonderland.
Introduction: November 1999
Construction/Materials: Corrugated
P-O-P Company: Wunderman Cato Johnson, Chicago