Liquor

A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co.

Retail Category: Eating/Drinking Establishments
Display Type: Freestanding: Permanent
Client: The Absolut Spirits Co., New York
Producer: G2 Worldwide for The Absolut Spirits Co., New York
Size of Run: 130
Comments: The curves and colors of the Absolut bottle inspired the design of this floorstand. Steel tubing and a powder-coated metallic base complement the brand's high-quality image.

Client: Kelly POS, Louisville, Ky.
Materials: Full label with film laminate on C-flute corrugated
Introduction: November 2002
Size of Run: 1,300
Comments: The promotion of this specialty Makers Mark bourbon was tied to the 2002 Christmas season.
P-O-P Company: Archbold Container Corp., Archbold, Ohio

Retail Category: Liquor
Display Type: Motion, Light or Sound
Client: United Distillers & Vintners Inc., Dallas
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The vacuum-formed, battery-powered bottle of Malibu rocks side to side, causing the crepe paper skirt to shake in a dancing motion.

Retail Category: Eatinq/Drinkinq Establishments
Display Type: Counter: Permanent
Client: The Absolut Spirits Co., New York
Producer: G2 New York, New York
Size of Run: 12,575
Comments: Each compartment on this tray includes a spherical pivoting lid. When the lid is opened, a miniature Absolut bottle shape appears on the side of the lid.