Liquor

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.

Client: Kelly POS, Louisville, Ky.
Materials: Full label with film laminate on C-flute corrugated
Introduction: November 2002
Size of Run: 1,300
Comments: The promotion of this specialty Makers Mark bourbon was tied to the 2002 Christmas season.
P-O-P Company: Archbold Container Corp., Archbold, Ohio

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: Industrias Vinicolas Pedro Domecq S.A., Mexico City, D.F.
Producer: APTO Frank Mayer, Lomas de Bezares, Mexico
Size of Run: 280

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Colangelo Synergy Marketing, Darien, Conn.
Producer: Marin's USA, Norwalk, Conn.
Size of Run: 33,000
Comments: This case stacker simply pops open and is ready for use. The ease of set-up helped place the new brand in stores during the competitive summer season.