Liquor

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Absolut Spirits Co., New York
Producer: G2 Worldwide for The Absolut Spirits Co., New York
Size of Run: 22,560
Comments: Each candle features suggested drinks corresponding to the Absolut brands. They provide bar and restaurant managers with table lighting while building brand awareness.

A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co.

Client: Kelly POS, Louisville, Ky.
Materials: Full label with film laminate on C-flute corrugated
Introduction: November 2002
Size of Run: 1,300
Comments: The promotion of this specialty Makers Mark bourbon was tied to the 2002 Christmas season.
P-O-P Company: Archbold Container Corp., Archbold, Ohio

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Colangelo Synergy Marketing, Darien, Conn.
Producer: Marin's USA, Norwalk, Conn.
Size of Run: 33,000
Comments: This case stacker simply pops open and is ready for use. The ease of set-up helped place the new brand in stores during the competitive summer season.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: June 2002
Number of displays: 145
Distribution: Off-premise accounts nationwide
Construction/Materials: MDF with wood grain laminate, screenprinted graphics
P-O-P company: Chicago Show Inc., Northfield, Ill.
Comments: A sports locker theme and "ESPN the Magazine" graphics leverage Jim Beam's association with team sports.

Retail Category: Liquor
Display Type: Motion, Light or Sound
Client: United Distillers & Vintners Inc., Dallas
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The vacuum-formed, battery-powered bottle of Malibu rocks side to side, causing the crepe paper skirt to shake in a dancing motion.