Liquor

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: On-premise accounts nationwide
Size of Run: 900
Construction/Materials: Multicolored neon, electronic power supply, metal frame
P-O-P company: Everbrite, Greenfield, Wis.
Comments: Multicolored neon was chosen to highlight the wide variety of fruit flavors available in the DeKuyper Pucker line.

Client: Bacardi-Martini USA Inc., Miami
Introduction: November 2001
Distribution: Liquor stores nationwide
Size of Run: 3,500
Construction/Materials: 10-point foilboard laminated to 50-point board
P-O-P company: Meyers Display, Minneapolis
Comments: This dimensional case card featuring foil substrates gave the product an aura of class during the holiday season.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Barton Brands Ltd., Chicago
Introduction: Winter 2001
Size of Run: 3,500
Construction/Materials: Injection-molded plastic, screenprinted styrene, LEDs
P-O-P Company: Visual Marketing Inc., Chicago
Comments: Bright blue LEDs flash intermittently on this display to simulate lightning, a fitting effect for a vodka named after Thor, the god of thunder. Three D cell batteries power the display continuously for a year.

Client: The Food Group, New York
Introduction: August 2001
Distribution: On-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Vacuum-formed center tray; screenprinted logos; FDA-approved plastic relish containers; spinner base
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This lazy Susan gives bartenders a handy way to organize Bloody Mary ingredients while also promoting Mr & Mrs T mix.

Client: Schieffelin & Somerset, New York
Introduction: February 2002
Distribution: Restaurants and retail accounts
Size of Run: 300
Construction/Materials: Stained and lacquered hardwood base, six engraved product plates, brass handles
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: This back-bar and retail display consolidates Schieffelin & Somerset's six classic malts in one convenient display.

Client: Schieffelin & Somerset, New York
Introduction: October 2001
Distribution: National
Size of Run: 400
Construction/Materials: Brushed aluminum laminated to MDF; wire; powder-coated tubing
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: Showcasing Tanqueray's new, upscale package design, this display was designed to hold one case of product in a small footprint.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 5,400
P-O-P company: Virtual Images Unlimited, San Bernardino, Calif.
Comments: Lenticular graphics and vibrant colors on this case card convey a sense of energy complementing the DeKuyper brand.