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Liquor

  • Remy Martin Countertop

    Client: Remy Amerique Inc., New York
    Introduction: March 2002
    Distribution: Off-premise accounts nationwide
    Size of Run: 1,300
    Construction/Materials: Clear, frosted and black acrylic; screenprinted logos
    P-O-P company: Applied Merchandising Concepts, New Rochelle, N.Y.
    Comments: This off-premise countertop unit merchandises a variety of sizes of Remy Martin and Remy Red. Individual front name plates provide planogram flexibility.
    Remy Martin Countertop
  • Christiania Backbar Glorifier

    Client: CCM, New York
    Introduction: December 2001
    Distribution: On-premise accounts
    Size of Run: 500
    Construction/Materials: Laser-cut, frosted verde acrylic; frosted face plate; milled aluminum posts; white LED lighting system
    P-O-P company: Acrylic Designs, Springfield, Vt.
    Comments: This illuminated back-bar glorifier was designed to reinforce and complement the décor in upscale, fashionable bars.
    Christiania Backbar Glorifier
  • Cuervo Motion Display

    Client: Schwarz Worldwide, Morton Grove, Ill.
    Introduction: November 2001
    Distribution: Off-premise accounts nationwide
    Size of Run: 1,000
    Construction/Materials: Printed tagstock; .020 printed PETG with foil-stamped graphics; corrugated, fiber poles, battery-powered motor
    P-O-P company: Rapid Displays, Chicago and Union City, Calif.
    Comments: Motion helps to bring this Cuervo "Shake Up The Holidays" display to life. The display can also be hung from the ceiling in locations with minimal floor space.
    Cuervo Motion Display
  • DeKuyper Neon

    Client: Jim Beam Brands, Deerfield, Ill.
    Introduction: March 2002
    Distribution: On-premise accounts nationwide
    Size of Run: 900
    Construction/Materials: Multicolored neon, electronic power supply, metal frame
    P-O-P company: Everbrite, Greenfield, Wis.
    Comments: Multicolored neon was chosen to highlight the wide variety of fruit flavors available in the DeKuyper Pucker line.
    DeKuyper Neon
  • Bacardi Limon Case Card

    Client: Bacardi-Martini USA Inc., Miami
    Introduction: November 2001
    Distribution: Liquor stores nationwide
    Size of Run: 3,500
    Construction/Materials: 10-point foilboard laminated to 50-point board
    P-O-P company: Meyers Display, Minneapolis
    Comments: This dimensional case card featuring foil substrates gave the product an aura of class during the holiday season.
    Bacardi Limon Case Card
  • Liquid Assets

    Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.
  • Thor's Hammer's Back-bar Glorifier

    Client: Barton Brands Ltd., Chicago
    Introduction: Winter 2001
    Size of Run: 3,500
    Construction/Materials: Injection-molded plastic, screenprinted styrene, LEDs
    P-O-P Company: Visual Marketing Inc., Chicago
    Comments: Bright blue LEDs flash intermittently on this display to simulate lightning, a fitting effect for a vodka named after Thor, the god of thunder. Three D cell batteries power the display continuously for a year.
    Thor's Hammer's Back-bar Glorifier
  • Mr & Mrs T Mix Tray

    Client: The Food Group, New York
    Introduction: August 2001
    Distribution: On-premise accounts nationwide
    Size of Run: 1,000
    Construction/Materials: Vacuum-formed center tray; screenprinted logos; FDA-approved plastic relish containers; spinner base
    P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
    Comments: This lazy Susan gives bartenders a handy way to organize Bloody Mary ingredients while also promoting Mr & Mrs T mix.
    Mr & Mrs T Mix Tray
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