Liquor

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Barton Brands Ltd., Chicago
Introduction: Winter 2001
Size of Run: 3,500
Construction/Materials: Injection-molded plastic, screenprinted styrene, LEDs
P-O-P Company: Visual Marketing Inc., Chicago
Comments: Bright blue LEDs flash intermittently on this display to simulate lightning, a fitting effect for a vodka named after Thor, the god of thunder. Three D cell batteries power the display continuously for a year.

Client: The Food Group, New York
Introduction: August 2001
Distribution: On-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Vacuum-formed center tray; screenprinted logos; FDA-approved plastic relish containers; spinner base
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This lazy Susan gives bartenders a handy way to organize Bloody Mary ingredients while also promoting Mr & Mrs T mix.

Client: Schieffelin & Somerset, New York
Introduction: February 2002
Distribution: Restaurants and retail accounts
Size of Run: 300
Construction/Materials: Stained and lacquered hardwood base, six engraved product plates, brass handles
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: This back-bar and retail display consolidates Schieffelin & Somerset's six classic malts in one convenient display.

Client: Schieffelin & Somerset, New York
Introduction: October 2001
Distribution: National
Size of Run: 400
Construction/Materials: Brushed aluminum laminated to MDF; wire; powder-coated tubing
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: Showcasing Tanqueray's new, upscale package design, this display was designed to hold one case of product in a small footprint.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 5,400
P-O-P company: Virtual Images Unlimited, San Bernardino, Calif.
Comments: Lenticular graphics and vibrant colors on this case card convey a sense of energy complementing the DeKuyper brand.

Client: Miller Zell Inc., Atlanta
Introduction: September 2001
Size of Run: 750
Construction/Materials: Vacuum-formed, clear PETG; pressure-sensitive decals; cardstock; process screenprinting
P-O-P company: MEI Displayworks, Smyrna, Ga.
Comments: A super-size replica of the Smirnoff bottle frames a floorstand to strengthen branding at retail.

Client: Remy Amerique Inc., New York
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 1,300
Construction/Materials: Clear, frosted and black acrylic; screenprinted logos
P-O-P company: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: This off-premise countertop unit merchandises a variety of sizes of Remy Martin and Remy Red. Individual front name plates provide planogram flexibility.