Liquor

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 5,400
P-O-P company: Virtual Images Unlimited, San Bernardino, Calif.
Comments: Lenticular graphics and vibrant colors on this case card convey a sense of energy complementing the DeKuyper brand.

Client: Miller Zell Inc., Atlanta
Introduction: September 2001
Size of Run: 750
Construction/Materials: Vacuum-formed, clear PETG; pressure-sensitive decals; cardstock; process screenprinting
P-O-P company: MEI Displayworks, Smyrna, Ga.
Comments: A super-size replica of the Smirnoff bottle frames a floorstand to strengthen branding at retail.

Client: Remy Amerique Inc., New York
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 1,300
Construction/Materials: Clear, frosted and black acrylic; screenprinted logos
P-O-P company: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: This off-premise countertop unit merchandises a variety of sizes of Remy Martin and Remy Red. Individual front name plates provide planogram flexibility.

Client: CCM, New York
Introduction: December 2001
Distribution: On-premise accounts
Size of Run: 500
Construction/Materials: Laser-cut, frosted verde acrylic; frosted face plate; milled aluminum posts; white LED lighting system
P-O-P company: Acrylic Designs, Springfield, Vt.
Comments: This illuminated back-bar glorifier was designed to reinforce and complement the décor in upscale, fashionable bars.

Client: Schwarz Worldwide, Morton Grove, Ill.
Introduction: November 2001
Distribution: Off-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Printed tagstock; .020 printed PETG with foil-stamped graphics; corrugated, fiber poles, battery-powered motor
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Motion helps to bring this Cuervo "Shake Up The Holidays" display to life. The display can also be hung from the ceiling in locations with minimal floor space.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: On-premise accounts nationwide
Size of Run: 900
Construction/Materials: Multicolored neon, electronic power supply, metal frame
P-O-P company: Everbrite, Greenfield, Wis.
Comments: Multicolored neon was chosen to highlight the wide variety of fruit flavors available in the DeKuyper Pucker line.

Client: Bacardi-Martini USA Inc., Miami
Introduction: November 2001
Distribution: Liquor stores nationwide
Size of Run: 3,500
Construction/Materials: 10-point foilboard laminated to 50-point board
P-O-P company: Meyers Display, Minneapolis
Comments: This dimensional case card featuring foil substrates gave the product an aura of class during the holiday season.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.