Liquor

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: Industrias Vinicolas Pedro Domecq S.A., Mexico City, D.F.
Producer: APTO Frank Mayer, Lomas de Bezares, Mexico
Size of Run: 280

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Colangelo Synergy Marketing, Darien, Conn.
Producer: Marin's USA, Norwalk, Conn.
Size of Run: 33,000
Comments: This case stacker simply pops open and is ready for use. The ease of set-up helped place the new brand in stores during the competitive summer season.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: June 2002
Number of displays: 145
Distribution: Off-premise accounts nationwide
Construction/Materials: MDF with wood grain laminate, screenprinted graphics
P-O-P company: Chicago Show Inc., Northfield, Ill.
Comments: A sports locker theme and "ESPN the Magazine" graphics leverage Jim Beam's association with team sports.

Client: Allied Domecq, Westport, Conn.
Producer: Bish Creative Display, Lake Zurich, Ill.
Comments: This temporary display program placed Canadian Club's "Can You Handle a Whisky Drinking Woman?" campaign in a cozy environment to build holiday spirit.

Client: Miller Zell Inc., Atlanta
Introduction: September 2001
Size of Run: 750
Construction/Materials: Vacuum-formed, clear PETG; pressure-sensitive decals; cardstock; process screenprinting
P-O-P company: MEI Displayworks, Smyrna, Ga.
Comments: A super-size replica of the Smirnoff bottle frames a floorstand to strengthen branding at retail.

Client: Remy Amerique Inc., New York
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 1,300
Construction/Materials: Clear, frosted and black acrylic; screenprinted logos
P-O-P company: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: This off-premise countertop unit merchandises a variety of sizes of Remy Martin and Remy Red. Individual front name plates provide planogram flexibility.

Client: CCM, New York
Introduction: December 2001
Distribution: On-premise accounts
Size of Run: 500
Construction/Materials: Laser-cut, frosted verde acrylic; frosted face plate; milled aluminum posts; white LED lighting system
P-O-P company: Acrylic Designs, Springfield, Vt.
Comments: This illuminated back-bar glorifier was designed to reinforce and complement the décor in upscale, fashionable bars.

Client: Schwarz Worldwide, Morton Grove, Ill.
Introduction: November 2001
Distribution: Off-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Printed tagstock; .020 printed PETG with foil-stamped graphics; corrugated, fiber poles, battery-powered motor
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Motion helps to bring this Cuervo "Shake Up The Holidays" display to life. The display can also be hung from the ceiling in locations with minimal floor space.