Liquor

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores, supermarkets
P-O-P company: Perry Marketing, New York
Comments: Featuring the signature Buchanan's bottle and box, this holiday display is decked out with poinsettias. It ships pre-assembled and can be used on the sales floor or as a window display.

Client: Future Brands, Deerfield, Ill.
Introduction: November 2002
Number of displays: 4,300
Construction: Holographic foil-printed three-color duplex mounted to foamboard and die cut, tagstock, B-flute corrugated, wire feet, DC motor
Distribution: Off-premise liquor stores and supermarkets
P-O-P company: Communicator Marketing Worldwide (graphics), Chicago; Future Brands (printing), Deerfield, Ill.; Rapid Displays (structural design, production, distribution), Chicago and Union City, Calif.

Client: Colangelo Synergy Marketing for Guinness/UDV, Darien, Conn.
Introduction: November 2002
Number of displays: 2,086
Construction: Red foil printed one-color and mounted to tagstock, wire feet
Distribution: Liquor stores nationwide
P-O-P company: Colangelo Synergy Marketing (concept, design, graphics), Darien, Conn.; Rapid Displays (construction design, mounting, finishing, packing), Chicago and Union City, Calif.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Absolut Spirits Co., New York
Producer: G2 Worldwide for The Absolut Spirits Co., New York
Size of Run: 22,560
Comments: Each candle features suggested drinks corresponding to the Absolut brands. They provide bar and restaurant managers with table lighting while building brand awareness.