Liquor

Client: Island Oasis Frozen Cocktail Co., Walpole, Mass.
Introduction: November 2002
Construction: Paperboard
Distribution: Restaurants and bars nationwide
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comments: The table tents are part of Island Oasis' Holiday Hoopla merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores, supermarkets
P-O-P company: Perry Marketing, New York
Comments: Featuring the signature Buchanan's bottle and box, this holiday display is decked out with poinsettias. It ships pre-assembled and can be used on the sales floor or as a window display.

Client: Future Brands, Deerfield, Ill.
Introduction: November 2002
Number of displays: 4,300
Construction: Holographic foil-printed three-color duplex mounted to foamboard and die cut, tagstock, B-flute corrugated, wire feet, DC motor
Distribution: Off-premise liquor stores and supermarkets
P-O-P company: Communicator Marketing Worldwide (graphics), Chicago; Future Brands (printing), Deerfield, Ill.; Rapid Displays (structural design, production, distribution), Chicago and Union City, Calif.

Client: Colangelo Synergy Marketing for Guinness/UDV, Darien, Conn.
Introduction: November 2002
Number of displays: 2,086
Construction: Red foil printed one-color and mounted to tagstock, wire feet
Distribution: Liquor stores nationwide
P-O-P company: Colangelo Synergy Marketing (concept, design, graphics), Darien, Conn.; Rapid Displays (construction design, mounting, finishing, packing), Chicago and Union City, Calif.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Absolut Spirits Co., New York
Producer: G2 Worldwide for The Absolut Spirits Co., New York
Size of Run: 22,560
Comments: Each candle features suggested drinks corresponding to the Absolut brands. They provide bar and restaurant managers with table lighting while building brand awareness.