Liquor

Client: Barton Brands Ltd., Chicago
Introduction: Winter 2001
Size of Run: 3,500
Construction/Materials: Injection-molded plastic, screenprinted styrene, LEDs
P-O-P Company: Visual Marketing Inc., Chicago
Comments: Bright blue LEDs flash intermittently on this display to simulate lightning, a fitting effect for a vodka named after Thor, the god of thunder. Three D cell batteries power the display continuously for a year.

Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff

Client: Charles Jacquin et Cie Inc., Philadelphia
Size of Run: 785
Producer: MBH Presentations Inc., South Plainfield, N.J.
Division: Temporary, Liquor: Cordials and Wines
Comments: The vacuum-formed pillow features burgundy styrene with a special "sparkle" effect and debossed fleur-de-lies. The injection-molded bottle is custom tinted to match the actual liqueur. A battery- or AC-powered motor provides motion.

Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff

Whisky-drinkin' women ...

Client: Upshot/Seagram's America, Chicago
Size of Run: 2,600
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Technical Contest
Comments: Injection-molded snowflakes with encapsulated glitter surround a bottle of Absolut, and a battery-powered motor provides motion to the pole display.

Product: Knob Creek Whiskey
Number of displays: 500
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Bars and restaurants nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood pedestal, brass plated wire rail and 1-color logo plate
Display set-up: Retail staff
This on-premise Knob Creek back-bar glorifier promotes the brand's upscale nature.