Malibu Rum Case Stackers
Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff