Liquor

Client: IMS/Schwarz for Guinness UDV, Morton Grove, Ill.
Size of Run: 1,700
Production Date: January 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor: Distilled Spirits
Comments: Four-sided columns support a simulated tile roof to create the look of an actual structure in-store. The columns feature a two-piece design that permits easy assembly and enhances durability.

A federal report on in-store advertising frequency, by channel

Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Size of Run: 920
Production Date: January 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Distilled Spirits: Illuminated or Motion
Comments: The colorful palette of red, green, purple and blue used in the sign reinforces to consumers the colorful flavor variety of Pucker liqueur offered at on- and off-premise establishments. The neon sign has a dimming feature.

Client: Bacardi U.S.A. Inc., Miami
Size of Run: 1,160
Production Date: July 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Permanent, Liquor: Distilled Spirits, Non-Illuminated or Non-Motion
Comments: A wire structure was used to save money, yet the display still meets its main objective, which is to heavily brand Dewar's scotch whisky. The header, which slides into welded tabs, the bottles and the base all feature Dewar's branding.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard Distribution: Liquor stores, supermarkets
P-O-P company: Brinker Displays, East Orange, N.J.
Comments: Utilizing the time honored J&B holiday theme, "ingle ells, ingle ells," this versatile display can be hung or used as a pole topper. Case cards and shelf talkers incorporate the same gift box visuals.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores
P-O-P company: Ultimate Display, Jamaica, N.Y.
Comments: This pre-assembled, two-sided pole topper can be set up as a window display, a floor display or a ceiling display. It highlights the wrapped V.S. box ready to be used as a holiday gift. Additional P-O-P includes table tents, mini case cards and posters.

Client: The Crown Royal Co., Stamford, Conn.
Introduction: November 2002
Construction: Four-color process litho print mounted onto chipboard
Distribution: Liquor stores nationwide
P-O-P company: Grey Worldwide (creative execution), New York; Upshot (creative execution), Chicago; Graphography (production), New York
Comments: Case cards were one part of the full marketing campaign that also included a pole display, a mylar wobbler and a metal countertop unit. All the P-O-P was designed to create a high-profile image for a high-end brand.

Client: Price Weber Marketing, Louisville, Ky.
Introduction: October 2002
Number of displays: 500
Construction: Painted and screenprinted hardboard, hardwood supports
Distribution: Liquor stores
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comments: This old-fashioned sleigh was designed to encourage sales of Early Times Whisky for the holiday season. Consumers can draw a connection between holiday traditions and sipping whisky from a flask during a sleigh ride.

Client: Island Oasis Frozen Cocktail Co., Walpole, Mass.
Introduction: November 2002
Construction: Paperboard
Distribution: Restaurants and bars nationwide
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comments: The table tents are part of Island Oasis' Holiday Hoopla merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.