Liquor

Client: IMS/Schwarz for Guinness UDV, Morton Grove, Ill.
Size of Run: 1,700
Production Date: January 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor: Distilled Spirits
Comments: Four-sided columns support a simulated tile roof to create the look of an actual structure in-store. The columns feature a two-piece design that permits easy assembly and enhances durability.

A federal report on in-store advertising frequency, by channel

Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Size of Run: 920
Production Date: January 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Distilled Spirits: Illuminated or Motion
Comments: The colorful palette of red, green, purple and blue used in the sign reinforces to consumers the colorful flavor variety of Pucker liqueur offered at on- and off-premise establishments. The neon sign has a dimming feature.

Client: Bacardi U.S.A. Inc., Miami
Size of Run: 1,160
Production Date: July 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Permanent, Liquor: Distilled Spirits, Non-Illuminated or Non-Motion
Comments: A wire structure was used to save money, yet the display still meets its main objective, which is to heavily brand Dewar's scotch whisky. The header, which slides into welded tabs, the bottles and the base all feature Dewar's branding.

Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Size of Run: 980
Production Date: March 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Liquor: Cordials and Wines
Comments: Interchangeable signage on this floorstand allows the piece to merchandise three different wines: Barwang, Canyon Road and Geyser Peak. The display increased sales by 18%, according to the contest entry form.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores, supermarkets
P-O-P company: Perry Marketing, New York
Comments: Featuring the signature Buchanan's bottle and box, this holiday display is decked out with poinsettias. It ships pre-assembled and can be used on the sales floor or as a window display.

Client: Future Brands, Deerfield, Ill.
Introduction: November 2002
Number of displays: 4,300
Construction: Holographic foil-printed three-color duplex mounted to foamboard and die cut, tagstock, B-flute corrugated, wire feet, DC motor
Distribution: Off-premise liquor stores and supermarkets
P-O-P company: Communicator Marketing Worldwide (graphics), Chicago; Future Brands (printing), Deerfield, Ill.; Rapid Displays (structural design, production, distribution), Chicago and Union City, Calif.

Client: Colangelo Synergy Marketing for Guinness/UDV, Darien, Conn.
Introduction: November 2002
Number of displays: 2,086
Construction: Red foil printed one-color and mounted to tagstock, wire feet
Distribution: Liquor stores nationwide
P-O-P company: Colangelo Synergy Marketing (concept, design, graphics), Darien, Conn.; Rapid Displays (construction design, mounting, finishing, packing), Chicago and Union City, Calif.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard Distribution: Liquor stores, supermarkets
P-O-P company: Brinker Displays, East Orange, N.J.
Comments: Utilizing the time honored J&B holiday theme, "ingle ells, ingle ells," this versatile display can be hung or used as a pole topper. Case cards and shelf talkers incorporate the same gift box visuals.