Liquor

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise

Client: Island Oasis Frozen Cocktail Co., Walpole Mass.
Introduction: November 2002
Construction: Paperboard
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comment: These table tents for bars and restaurants nationwide are part of a holiday merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.

Client: IMS/Schwarz for Guinness UDV, Morton Grove, Ill.
Size of Run: 1,700
Production Date: January 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor: Distilled Spirits
Comments: Four-sided columns support a simulated tile roof to create the look of an actual structure in-store. The columns feature a two-piece design that permits easy assembly and enhances durability.