Liquor

Client: OTT Communications, Louisville, Ky.
Size of Run: 6,925
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Distilled Spirits: Non-Illuminated
Comments: This back-bar bottle holder simulates the bottle being used as a hot wax stamp, highlighting the brand's traditional wax bottle seal. The angled bottle rest helps the bottle stand out from competitive glorifiers.

Client: Schieffelin & Somerset, New York
Introduction: November 2002
Number of displays: 1,000
Construction: Hardwood, engraved brass plates and handles
P-O-P company: Flair Display Inc., New York
Comment: The brand family of Schieffelin & Somerset's classic malts are touted on this backbar glorifier. The display draws attention to the six available malts.

Client: Allied Domecq Spirits North America, Westport, Conn.
Introduction: December 2002
Number of displays: 1,000
Construction: Vacuum-formed, custom-colored styrene
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: Allied Domecq lit up bars and restaurants with this illuminated backbar glorifier. The tropical theme of the bottle being placed in a coconut shell perfectly matches Malibu's heritage.

Client: Bacardi Global Brands, Miami
Introduction: July 2002
Number of displays: 125
Construction: Laminated MDF board in brushed aluminum with satin aluminum trim, black melamine finish, bar sink, two interior shelves, poster holder, casters
Awards: Gold, Design of the Times 2003
P-O-P company: Array, Los Angeles

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise