Liquor

Client: Allied Domecq Spirits North America, Westport, Conn.
Introduction: December 2002
Number of displays: 1,000
Construction: Vacuum-formed, custom-colored styrene
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: Allied Domecq lit up bars and restaurants with this illuminated backbar glorifier. The tropical theme of the bottle being placed in a coconut shell perfectly matches Malibu's heritage.

Client: Bacardi Global Brands, Miami
Introduction: July 2002
Number of displays: 125
Construction: Laminated MDF board in brushed aluminum with satin aluminum trim, black melamine finish, bar sink, two interior shelves, poster holder, casters
Awards: Gold, Design of the Times 2003
P-O-P company: Array, Los Angeles

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise

Client: Island Oasis Frozen Cocktail Co., Walpole Mass.
Introduction: November 2002
Construction: Paperboard
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comment: These table tents for bars and restaurants nationwide are part of a holiday merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.

Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Size of Run: 980
Production Date: March 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Liquor: Cordials and Wines
Comments: Interchangeable signage on this floorstand allows the piece to merchandise three different wines: Barwang, Canyon Road and Geyser Peak. The display increased sales by 18%, according to the contest entry form.