Liquor

Client: Draftfcb for Brown Forman
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $200
Production Date: 10/15/2008
Production Run Quantity: 2,040
Objectives: To create a premium, attractive holiday presence, secure floor space for product, reinforce brand awareness and increase impulse buying.

Retailer: Target Corp.
Location: Baton Rouge, LA

Retailer: Jewel-Osco
Location: Chicago

Client: Remy Cointreau USA Inc.
Producer: Multi Dimensional Resources (MDR)
Size of Run: 785
Introduction: October 2008
Unit Cost: Under $400

Client: Alcone Marketing for Pernod Ricard USA
Producer: Multi Dimensional Resources (MDR)
Size of Run: 586
Introduction: November 2008
Unit Cost: Under $400

Client: Malibu-Kahlua International, White Plains, N.Y.
Producer: Bish Creative Display Inc., Lake Zurich, Ill.
Size of Run: 108
Introduction: July 2008
Comments: An actual surfboard is incorporated into this display and has rope shelving and detailed accents like a palm tree embedded in a white beach with flip-flop footprints.

Client: Beam Global Spirits & Wine, Deerfield, Ill.
Producer: Bish Creative Display Inc., Lake Zurich, Ill.
Size of Run: 507
Introduction: June 2008
Comments: These displays sought to position Canadian Club whisky as a holiday drink and tied into the brand's retro-themed ad campaign with printed ornaments from the "Damn Right Your Dad Drank It" campaign.