Liquor

Client: Diageo
Category: Beverages - Liquor
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $200
Production Date: 4/15/2008
Production Run Quantity: 500
Objectives: The main objective was to leverage Baileys as the liquor of choice while communicating the simplicity of mixing a "Baileys Shiver" drink, perfect for whomever consumers will be entertaining during the spring/summer entertaining season.