Client: Foster's Wine Estates Americas, Napa, CA
Product(s) Promoted: The Little Penguin wine
Distribution: National liquor and grocery stores
Number of Stores: 460
Production Run Quantity: 500
Introduction: 9/15/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 87" x 37" x 12"
Weight: 11 lb.
Budget Category (U.S.): $151 - $200 (display only)
Producer: MARS Advertising, Southfield, MI
Design of the Times 2008 Contest Declaration