Liquor

Retailer: Jumbo Luperon
Location: Santo Domingo, Dominican Republic

Client: Diageo
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $300
Production Date: 7/1/2008
Production Run Quantity: 840

Client: Draftfcb for Brown Forman
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $200
Production Date: 10/15/2008
Production Run Quantity: 2,040
Objectives: To create a premium, attractive holiday presence, secure floor space for product, reinforce brand awareness and increase impulse buying.