Southern Comfort Signage
Brand: Southern Comfort Co., Louisville, Ky.
Display company: TracyLocke, New York
Displays: Floor graphics, shelf talkers, neck hangers, cold racks and secondary displays
Key insight: More consumers are entertaining at home and want easy-to-serve beverages.
Solution: At-home usage tests revealed four out of five consumers would buy Southern Comfort premixed cocktails without tasting them first. Messaging touts their easy use.
