Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Kahlua coffee liqueur
Distribution: National Liquor Stores
Number of Stores: 565
Production Run Quantity: 565
Introduction: 10/1/08
Intended Duration: 13-week period ending January 10, 2009
Dimensions (H x W x D): 72" x 70" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Marketing Drive, Norwalk, CT
Design of the Times 2009 Contest Declaration