Liquor

Client: Constellation Brands, Canandaigua, NY
Product(s) Promoted: Paul Masson Brandy
Distribution: Liquor stores nationwide
Number of Stores: 900
Production Run Quantity: 900
Introduction: 11/15/08
Intended Duration: 2-3 months
Dimensions (H x W x D): 84" x 30" x 30"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2009 Contest Declaration

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Malibu (Coconut, Banana, Mango, Passion Fruit and Pineapple flavors)
Distribution: National Liquor & Supermarkets
Number of Stores: N/A
Production Run Quantity: 89,064
Introduction: 10/1/08
Intended Duration: October 2008 - December 2008
Dimensions (H x W x D): 12" x 40" x 5"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5 (display only)

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Bud and Bud Light Chelada
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 509
Production Run Quantity: 509
Introduction: 1/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 90" x 24" x 15"
Weight: 15 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: Beam Global Spirits, Deerfield, IL
Product(s) Promoted: Rum
Distribution: Nationally in bars, restaurants, liquor and grocery stores
Number of Stores: 1,000
Production Run Quantity: 170 - 1,450 each of 8 different elements (4,565 pcs. total)
Introduction: 3/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 78" x 72" x 36"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Dr Pepper Snapple Group, Plano, TX
Product(s) Promoted: Rose's Cocktail Mixers
Distribution: Convenience Stores Nationwide
Number of Stores: 1,000-3,000
Production Run Quantity: 1,000 of each
Introduction: 5/15/09
Intended Duration: More than a year
Dimensions (H x W x D): 75" x 96" x 24"
Weight: 735 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: NYSCO Products, Bronx, NY

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Design of the Times 2009 Contest Declaration

Client: Draftfcb on behalf of Brown-Forman, Chicago, IL
Product(s) Promoted: Jack Daniel's Whisky
Distribution: On-premise accounts
Number of Stores: 150
Production Run Quantity: 150
Introduction: 4/15/09
Intended Duration: 3-5 Years
Dimensions (H x W x D): 4" x 5" x 6"
Weight: 1 lb.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Kahlua coffee liqueur
Distribution: National Liquor Stores
Number of Stores: 565
Production Run Quantity: 565
Introduction: 10/1/08
Intended Duration: 13-week period ending January 10, 2009
Dimensions (H x W x D): 72" x 70" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Marketing Drive, Norwalk, CT

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Design of the Times 2009 Contest Declaration

Client: Draftfcb, Chicago, IL
Product(s) Promoted: Whiskey
Distribution: Liquor & grocery stores nationwide
Number of Stores: 532
Production Run Quantity: 532
Introduction: 5/1/09
Intended Duration: 1 year +
Dimensions (H x W x D): 78" x 36" x 6"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Bish Creative Display, Lake Zurich, IL

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Design of the Times 2009 Contest Declaration