Shelf Talkers/Danglers/Violators

Client: The Procter & Gamble Co.
Producer: Rand Display; Englewood Cliffs, N.J.
Category: Injection-Molded Plastic Sign
Comments: The bright blue Aleve labels are mounted to the blue-tinted edgelit acrylic. Each wing is attached to a pivot hinge that keeps the sign from breaking off if it is bumped and returns it back to its correct position.

Client: The Kellogg Co.
Product: Kellogg's cereals/Eggo waffles
P-O-P company: Visual Marketing Inc., Chicago
Construction: Silkscreened; heat-bent plastic with LED blinker
Introduction: February 1995

Product: Hudson Foods Inc. rotisserie chicken
Number of displays: 2,000
P-O-P company: Clegg Industries Inc., Torrance, Calif.
Distribution: Supermarkets
Introduction: December 1994
Duration: Permanent
Construction: Corrugated and plastic
Information about Hudson's rotisserie chicken product is available from an interactive point-of-sale unit with the push of a red button.

Client: Philips
P-O-P companies: HMG Worldwide; In-Store Marketing Inc.

Client: Natural Earth Technologies Inc.
P-O-P company: New Dimensions Research Corp.

Shelftalk, first place
California Milk Processor Board

Product: Dual-channel shelf dividers
P-O-P company: RTC Industries, Chicago
Distribution: Home centers, hardware stores, paint stores, craft centers and mass merchants
Introduction: March 1993
Duration: Permanent
Construction: Co-extruded styrene
Nine sales messages are included in the strips. The messages include such lines as "Plasti-Kote Turns Dull Into Dynamite" and "Plasti-Kote -- The Winning Finish."

Product: Flea control products
Number of displays: 1,000
P-O-P company: Clegg Industries, Torrance, Calif.
Distribution: Pet stores, farm and feed stores
Introduction: June 1993
Duration: Permanent
Construction: Vacuum-formed plastic
The Zodiac display provides visual facts on fleas, explains the warranty and provides a toll-free telephone number.

Thomson-Leeds Co.
Master Lock Co.
Designs Unlimited
Interactive: Shelf Units