In-Line/Gondola Systems

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel products
Objective: To focus on Intel-based products in high traffic areas of CompUSA stores.
Construction/Materials: Metal structure with vinyl banners, lightboxes and 3-D vacuum-formed Intel Pentium II Processor cartridge with hologram
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.

Client: Draw-Tite
Products Promoted: Trailer hitches and towing accessories
Display Description: "Your Adventure Begins Here" Header
Distribution: Independent recreation and vehicle service retailers
Objective: Hitches are 47 percent of a consumer's average purchase in this niche. The displays help retailers capture the other 53 percent -- accessories.
Introduction: January 1997
Construction/Materials: Pegboard
P-O-P Company: Korb Marketing, Troy, Mich.

Product: Toilet repair products
P-O-P company: Lester Litho Inc., Anaheim, Calif.
Distribution: Home centers and hardware stores
Introduction: February 1998
Duration: Semipermanent
Construction: Corrugated (headers)
Fluidmaster has created a Toilet Tune-Up Center.

Client: Chas. Levy Co., Chicago
P-O-P Company: AG Industries, Cleveland
Division: Permanent, Books, Newspapers and Magazines
Size of Run: 1,200
Objective: To create an organized display that had dedicated positions for each magazine. The flexible display allows the maximum number of product facings and accommodates different sizes of books and magazines as well as different retail space requirements.

Cosmetic Company: Helen of Troy/Revlon, El Paso, Texas
Products: Revlon Nail Enhancer/Nail Tip Profiles
Objective: To attract women to the nail section and to educate them on how to size their hands to get the perfect fitting nail tip. Showing the different shapes in an interactive way also lets women determine what style nail they like best on their hands.
Distribution: Drugstores, mass merchants, supermarkets
Introduction: July 1997
P-O-P Company: Phoenix Display, West Deptford, N.J.