In-Line/Gondola Systems

Client: Hewlett-Packard, Vancouver, Wash.
Products promoted: Inkjet cartridges
Category management strategy: The goal is to keep all product on the selling floor and cut shrinkage losses to zero.
Retailer: Staples, Westborough, Mass.
P-O-P company: Beeline Group Inc., Newark, Calif.
Number of displays: 700
Date of introduction: January 1998

Client: Sears, Roebuck and Co., Hoffman Estates, Ill.
Products Promoted: Loose screwdrivers and punch chisels
Objective: To showcase loose, smaller-size hand tools in a minimal space while maintaining product organization. The large graphic panels clearly identify each item and describe the tool's characteristics.
Introduction: April 1998
Construction/Materials: Sheet metal, wire, plastic
P-O-P Company: FHc, Chicago

USG Corp.
United States Gypsum Corp.

Client: ICI Glidden Paints, Cleveland
Products Promoted: Complete line of Interior/Exterior Paints
Objective: To present a new color palette in an appealing and unique manner by inspiring the creative use of colors with hues and increasing consumer confidence in this subjective purchase.
Introduction: April 1998
Construction/Materials: Rotationally-molded polyethylene, molded styrene, metal, wood, color prints and transparencies
P-O-P Company: Mechtronics Corp., Stamford, Conn.

Client: Benjamin Moore Paints, Montvale, N.J.
Products Promoted: Deck stain and siding stain
Objective: To reemphasize the quality of Benjamin Moore Paints and to feature the separate deck and siding stains as a family of products. The program includes a color sampler and universal bracketry to adapt to different marketing environments.
Introduction: April 1998
Construction/Materials: Liftable bi-material extrusion, wood, vacuum-formed styrene, metal brackets
P-O-P Company: Mechtronics Corp., Stamford, Conn.

Global Creations LLC
D.W. Wallpaper Co.