In-Line/Gondola Systems

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Maybelline, New York
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,500
Comments: Designed to fit within Wal-Mart's "4-way" gondola specifications, this prepacked display features vacuum-formed trays and a corrugated outer structure. A hinged flip top provided room for a beauty shot on the outside and printed information on the inside.

Client: L'Oreal USA, New York
Producer: Diam POP Group, El Segundo, Calif.
Comments: Illuminated graphics and light poles create a glow around products in this wall display designed to meet the merchandising specifications of all mass drugstores in the U.S.

Client: Lowe's Companies Inc., Wilkesboro, N.C.
Producer: Array Marketing Group, Los Angeles, American Manufacturing division
Comments: When Lowe's decided to move some general hardware items to higher-traffic areas, these permanent displays became a showcase area for brands such as Baldwin, Belwith, Liberty and many others.

Sears promotes its well-known Kenmore and Craftsman private label brands with a wide variety of permanent displays. This Kenmore oven display was introduced in August 2000.
Producer: Harbor Industries Inc., Grand Haven, Mich.

Client: Sherwin Williams, Cleveland
Size of Run: 100
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Home and Garden: Building Supplies
Comments: Featuring 162 injection-molded color chip pockets, this paint center anchors Dutch Boy's first foray into the expanding specially finishes market. The unit ships entirely assembled with thousands of paint chips in place.

Products: Repair/replacement plumbing products
P-O-P companies: Smith WinchesterInc., Southfield, Mich.; Display Design & Sales Co., Philadelphia
Distribution: Hardware stores, do-it-yourself retail stores, home center chains
Introduction: September 2001
Duration: Semipermanent
Construction: Cardstock, gage sheet metal
Display set-up: Field staff
The Service Parts Program from Brass Craft uses an E-Z Find System to break down thousands of SKUs into a color-coded and numbered system.

Client: Levy Home Entertainment, Hillside, Ill.
Comments: Book distributor Levy Home Entertainment designed book departments for Meijer stores in order to provide customers with an organized, well-lit and space-efficient presentation. An overhead canopy system and lighting create visual interest, while vacuum-formed pockets feature new introductions and best sellers.
Introduction: January 2001, ongoing through 2002
Size of Run: 25 in 2001 and 40 more expected in 2002