In-Line/Gondola Systems

Client: Eastman Kodak Co., Atlanta
Introduction: April 2003
Size of run: 500
Producer: Mechtronics Corp., White Plains, N.Y.
The modular ShopSimple system developed by Eastman Kodak Co. and Mechtronics is easier for retailers to set up in-store and is easier to shop from.

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

Client: DiversiTech Corp., Decatur, Ga.
Introduction: November 2002
Number of displays: 200
Construction: Wire, metal, Sintra
Distribution: Wholesale distributors
P-O-P company: Tempo Creative Inc., Northbrook, Ill.
Comments: Historically, manufacturers of aftermarket components for use in residential air conditioning systems have sold to distributors. This display is designed to sell replacement a/c electric motors through wholesale distributors.

Product: Dutch Boy Twist & Pour paint
Number of displays: 5,000
P-O-P company: Cormark, Elk Grove Village, Ill.
Distribution: Paint specialty stores, home centers, mass merchants
Introduction: June 2002
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff

Client: B&K Industries Inc., Elk Grove Village, Ill.
Introduction: April 2002
Number of displays: 2,500
Construction: Black polystyrene
Distribution: Hardware, home center and home improvement stores in the U.S. and Canada
P-O-P company: Quantum Visual Merchandising Inc., Chicago

Retail Category: Supermarket: Non-Food Items
Display Type: In-line, Gondola or On-shelf
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 1,000
Comments: To help reduce theft of blade cartridges, this display was designed to make noise each time a cartridge is removed. By drawing attention in this way, the unit has been found to reduce theft significantly after numerous tests in stores.

Retail Category: Home Centers & Hardware
Display Type: In-line, Gondola or On-shelf
Client: The Sherwin-Williams Co., Cleveland
Producer: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.
Size of Run: 2,500
Comments: Installed in Sherwin-Williams stores nationwide, this display updated existing display components to keep costs down while creating a new color presentation. Sales of new Martha Stewart paints have been incremental without cannibalizing existing paint sales.