Floorstands, Freestanding, Aisle Displays

Type: Freestanding floor display
Product: Mother's Zoo Pals animal cookies
Client: Mother's Cake & Cookie Co.
P-O-P companies: Western Packaging & Display Corp., Novato (manufacturer); Stylus, Emeryville, both of Calif., (graphics)
Construction: Litho-mounted base and header; flexo-printed cage frame; yellow gloss-wrapped poles Introduction: June 1992
Comments: The display aided in the promotion of Mother's new Zoo Pals in 8-ounce bags.

Type: Pole topper
Product: Wisk Power Scoop
Client: Lever Brothers
P-O-P company: Tremore Inc., North Brunswick, N.J.
Construction: Battery-powered motor for scoop motion; full four-color process litho mounts printed with fluorescent inks
Introduction: October 1992
Comments: The new product introduction required a strong visual to identify and draw attention to the Wisk "power scoop." A 3-D pop-out package replica features the scoop dipping in and out of the detergent.

Type: Floorstand endcap display
Product: Wet N' Wild Fantasy Makers
Client: Pavion Ltd. USA
P-O-P company: Taurus Packaging & Display Corp., Cherry Hill, N.J.
Construction: Combination flexo and litho printing on corrugated cardboard; fine line screen vignettes and DayGlo inks
Introduction: October 1992
Comments: Excitement and interest were accomplished through graphics, structural design and fine line screen flexo printing.

Product: Bulk candy
Number of displays: 9,000
Average unit cost: $400 (manufacturing cost)
Distribution: Grocery stores, chain convenience stores and drug stores
Introduction: February 1992
Duration: Permanent
Construction: Metal frame with plastic containers
Selling and storage of bulk candy is made attractive and easy with the use of a display that fits "everywhere and anywhere," an official says.

Type: Counter with turntable/floorstand combination
Product: T-Bird sprinkler nozzles
Client: Rainbird Inc.
P-O-P companies: Hallkraft Container Corp., Ontario, Calif. (manufacturer); Santoro Associates, Upland, Calif. (designer)
Construction: Direct print and litho label combination on white corrugated cardboard with a Mylar laminate
Introduction: June 1992
Comments: The Mylar laminate was used to increase the display's durability and enhance its appeal.

Type: Floorstand
Product: Coppertone Sport sunscreen
Client: Schering-Plough Healthcare Products
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Construction: Corrugated cardboard base; vacuum-formed header and product tray
Introduction: April 1992

Type: Floorstand spinner
Product: Calendars
Client: Warner Press
P-O-P company: E and E Display Group, Lawrence, Kan.
Construction: Metal center pole; injection-molded base; corrugated cardboard parts are gravure solid-coat printed and then coated for water and dust resistance; screen-printed logo; sign is litho mounted and then die cut
Introduction: June 1992