Floorstands, Freestanding, Aisle Displays

Type: Pallet display
Product: Various video cassette titles
Client: Walt Disney Home Video
P-O-P company: Jefferson Smurfit Corp., Tri-Pak Division, Chicago
Construction: Heavy-weight corrugated cardboard with specialty gluing
Introduction: March 1992

Type: Floorstand
Product: Vanderbilt Estates wallpapers and borders
Client: FSC Wallcoverings
P-O-P company: Thomson-Leeds Co. Inc., New York
Construction: Bleached white corrugated cardboard with gradated lithograph printing for a marbleized effect; finished with varnish
Introduction: March 1992

Type: Floorstand
Product: Killer Whale golf clubs
Client: Wilson Sporting Goods
P-O-P company: KMG Direct, Hoboken, N.J.
Construction: Coated stock and SBS; litho-mounted base was both glued and reinforced with polyethylene connectors
Introduction: July 1992

Type: Floorstand
Products: Skin Bracer and Bic Shavers
Clients: Mennen Co. and Bic Corp.
P-O-P company: U.S. Display Group, Newark, NJ
Construction: Acetate gravity-feed chute; preassembled base with shelves; litho-mounted sign with tear pad
Introduction: September 1992
Comments: Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

Type: Floorstand
Product: Ban Clear deodorant
Client: Bristol-Myers
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Construction: EPS molded plastic; lenticular-motion riser card
Introduction: July 1991
Comments: The vacuum-formed molded plastic was used to create a display base that was a large-scale replica of the Ban Clear product and package. The lenticular motion, dual-vision riser attracted consumers' attention as they approached the display and enhanced communication of the "clear" product benefit.