Floorstands, Freestanding, Aisle Displays

Type: Floorstand
Product: A Touch of Sun hair color
Client: Clairol Inc.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Construction: Rubber-plate printed corrugated cardboard; four-color process lithograph mounted to corrugated cardboard and chipboard and then die cut
Introduction: January 1992

Type: Floorstand
Product: Owens Corning Fiberglas
Client: Owens Corning Fiberglas Corp.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.
Construction: Corrugated cardboard with eight-color rubber-plate printing
Introduction: August 1991
Comments: The playhouse construction was used as an enhancement to tie in with the Pink Panther character and to give kids a chance to win the playhouse.

Type: Floorstand
Product: American Heart's Food Festival
Client: American Heart Association
P-O-P companies: John Stark Printing Co., St. Louis; Universal Display Co., St. Louis
Construction: Litho printed with aqueous coating; base piece is rubber-plate printed and U.V. coated
Introduction: September 1992
Comments: Pledge forms, quiz forms, pencils and pledge ballot box are attached to assist the consumer in requesting a food chart.

Type: Floorstand/power wing
Product: Reach Advanced Design toothbrushes
Client: Johnson & Johnson Consumer Products Inc.
P-O-P company: Dimensional Merchandising Inc., Livingston, N.J.
Construction: Bleached white corrugated cardboard; high-impact styrene; three-color oil-base printing
Introduction: January 1992
Comments: Through the use of vacuum-formed inserts, the product was easily prepacked, highly visible and easily removed. Due to placement of copy, an area riser card was not needed.

Product: Sports Page bubble gum
Number of displays: 5,000 (counter unit); 2,500 (floor stand)
P-O-P company: Great Northern Display, Racine, Wis. (floor stand); Gamon International, Elk Grove Village, Ill. (counter unit)
Distribution: Grocery and convenience stores, mass merchants and drug stores
Introduction: March 1992
Duration: Promotional
Construction: Corrugated cardboard
Newsstand displays call attention to the Sports Page bubble gum contained within.

Client: Keyes Fibre Co.
Producer: Menasha Corp.

Client: Maybelline Inc.
Producer: Niven Marketing Group