Floorstands, Freestanding, Aisle Displays

Client: The Gillette Co.
Producer: Advertising Display Co.
Category: Injection-molded Plastics: Floorstand
Comments: The design had to showcase the dramatic, high-tech, premium look of the new Gillette Series packaging for the largest new product launch in Gillette's history. The display had to be engineered to be both compact and sturdy to hold over 150 pieces of product weighing over 130 pounds.

Product: SSB Design Inc. Cygo-Lite safety lights
Number of displays: 10,000
Distribution: Bike shops and sporting goods stores
Introduction: March 1992
Duration: Permanent
Construction: Plexiglass
Gleaming like a beacon in the night, this safety light is perched on top of a display to attract attention and show consumers just how well it works.

McDonald's Batman Stand-up
Rapid Mounting & Finishing

Product: Sea Mist hair care line
Number of displays: 2,000 floorstands; 1,000 profit centers
P-O-P company: RTC Industries, Chicago (profit centers); Universal Container, Mission Viejo, Calif. (floorstands)
Distribution: Drug stores, supermarkets and mass merchants
Introduction: June 1992
Duration: Promotional
Construction: Corrugated (floorstand); polystyrene (profit center)

Procter & Gamble Old Spice Gift Center
Rand Display Inc.

Product: Hiking shoes
Number of displays: 1,000 (floor stand); 3,000 (counter display)
P-O-P companies: Santa Cruz Industries, Santa Cruz, Calif. (floor stand); Liberty Display Group, Blaine, Minn. (counter display)
Distribution: Department stores, shoe stores, outdoor specialty and sporting goods stores
Introduction: June 1992 (floorstand); March 1992 (counter display)
Duration: Permanent
Construction: Pine and wire (floorstand); acrylic (counter display)