From Guesswork to Ground Truth: A Programmatic Approach to Share of Shelf

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For CPG companies and retailers, few metrics matter more than "share of shelf," yet without a common definition, the industry suffers from misaligned conversations, wasted resources and low levels of trust in the data. Learn how a programmatic, AI-driven approach can transform fragmented, subjective audits into a standardized, always-on metric.

We’ll explore why traditional methods are broken, how automation makes measurement scalable and unbiased, and what a common definition unlocks for both category managers and retailers. Gain insight into a new industry standard that can drive stronger collaboration, better shelf execution and new category growth.

Speakers:

• Bram Warshafsky, Chief Product Officer, Storesight
• Lisa Johnston, Editorial Director, Path to Purchase Institute, Consumer Goods Technology

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